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eCommerce Portal for Ranchers' Products


About Customer

Customer is a leading family clothing retail store, based in California, USA. Customer trades in fashion and casual lifestyle products designed especially for ranchers. Customer focuses on providing apparels, footwear, accessories and home decors to professionals, hunters, equestrians and outdoor enthusiasts. Customer has its warehouses spread across multiple cities to ensure quicker delivery of products to the buyers.

Challenge

Customer had multiple retail stores across the state of California which dealt with more than 4 lakh SKUs. Integrating sales data of all the stores to a central location and managing inventory levels based on the sales data was a difficult task to accomplish, for the customer. Customer also sells its products on online market places such as amazon, eBay and sears, so it was difficult to synchronize the inventory level of products, between the retail stores and online market places. Customer lacked analytical capability to use sales data, based on the demand changes by season, year and location. Customer wasn’t able to accurately plan product allocation, pricing, assortment, and new product replenishment. Customer was in search of a solution provider which would assist in moving its retail business to an online platform.

Solution

iFour Technolab Pvt. Ltd., a leading eCommerce solution provider in India, built an ecommerce solution that integrates all the sales data to a single location thereby creating an opportunity to customer to sell its products online and expand its market reach. The solution comprises of following features:

Technology Used

Type Web Portal
Programming Language AASP.NET, C# . Net framework 4.5
Architecture MVC
Database Management Server SQL Server
Client Technology AJAX, JQuery, JavaScript
Version Control SVN
3rd Party ChannelAdvisor API, Authorize.NET API

Conclusion/Results

iFour Technolab Pvt. Ltd. provided a sustainable solution by giving an online platform to the customer to reach to a global audience and sell its products on internet. The newly designed robust e-commerce website helped customer in efficiently managing inventory levels by integrating the sales data to a single location to perform future analysis. Effective order life cycle management helped customer to keep a track of orders for the products. The new website provided the users with a memorable experience of shopping online and thereby fulfilling the dream of the customer of moving online.

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