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eCommerce Portal for Ranchers' Products

About Customer

The customer is a well-known family clothes retailer based in California, USA. It sells stylish and casual lifestyle products made just for Ranchers. It primarily focuses on apparel, footwear, accessories, and home decors for professionals, hunters, equestrians, and outdoor enthusiasts. The customer has its warehouses spread across multiple cities to ensure quicker delivery of products to the buyers.


The customer had multiple retail stores across the state of California which dealt with more than 4 lakh SKUs. Integrating sales data of all the stores to a central location and managing inventory levels based on the sales data was a tedious task to accomplish for the customer. As the customer items are also sold on online marketplaces such as Amazon, eBay, and Sears, making inventory synchronization between retail locations and online marketplaces is quite a big challenge.

It lacked the analytical capability to use sales data, based on the demand changes by season, year and location. It also failed to plan product allocation, pricing, assortment, and new product replenishment accurately. Therefore, the customer was in search of a solution provider which would solve all these challenges and assist in moving its retail business online.

eCommerce Portal for Ranchers' Products - 01

Technology Used

Web Portal


API, Authorize.NET API

3rd Party Channel Advisor

ASP.NET (C#) Framework 4.5

Programming Language

Microsoft SQL Server

Database Management Server



JavaScript, JQuery, AJAX

Client Technology


Version Control

eCommerce Portal for Ranchers' Products - 02
eCommerce Portal for Ranchers' Products - 03

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The solution comprises the following features:

  • Unforgettable online shopping experience provided by the interactive and user-friendly eCommerce portal to lure customers.

  • "ChannelAdvisor Integration" to provide users with product information available on the online web store.

  • Live synchronization with Channel Advisor for updated product prices and in-stock quantities.

  • Category rule editor to manage category mapping based on category title, description and keywords in product details

  • System enables effective order life cycle management of customer orders right from placing an order to the delivery of the product.

  • Real-time tracking of customer orders and stock levels for products to ensure effective inventory management.

  • "Manage your wishlist" section to save products that the customer desires to buy in the future.

  • "Product Rating and Review" functionality assists customers to rate and review the product on the website.

  • "Exciting offers' section to provide new offers, discounts, and coupons on the purchase of products to the customers.

  • "Customized delivery options' such as same-day delivery and free shipping, based on the customer's purchase.

  • Flexible and secure payment alternatives for customers such as online banking, credit and debit cards, provided through payment gateway integration.

  • "Easy returns feature to return a product to the customer easily and conveniently.

  • A robust and effective content management system to manage the static content of the website.

  • The system has the capability to optimize product and category levels by analyzing and assessing products purchased by the customers.

  • Enhanced reporting module to perform detailed analysis on customer demands, product sales, and delivery times.

image Conclusion/Results

iFour Technolab Pvt. Ltd. provided a sustainable solution as an online platform that could help customer to reach global audience and sell various products online. The newly designed robust e-commerce website helped customer efficiently manage inventory levels by integrating sales data to a single location and performing future analyses. Effective order life cycle management helped customer to keep a track of orders for its products. The redesigned website gave users a fantastic online buying experience, thereby fulfilling the desire of shifting online.


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