Did you know that 70% of CTOs (Chief Technology Officers) hesitate to adopt Microsoft Power BI because of its myths and misconceptions that float around.
What they fail to see is that these Power BI myths are circulated by those who aren't really experts.
Microsoft Power BI is one of the most talked-about data analytics platforms in the business intelligence world. But with great popularity comes great misconceptions, and that's exactly what happens with Power BI.
In this blog, we will explore 17 Power BI myths and misconceptions along with expert quotes.
17 Power BI Myths and Misconceptions Exposed
Given below are some of the misconceptions related to Power BI that significantly impact its perception and usage:
Myth 1: Power BI is too complex for non-tech leaders
Truth: Power BI is designed for all users, not just tech experts. This is a fact.
It has support for drag-and-drop features, pre-built visuals, and natural language queries, which makes it simple and user-friendly even for leaders with a non-technical background.
Evidence:
Watch this video to see how Power BI can be easily used by non-tech leaders: Power BI for the NON-TECHnical person.
Based on his technical collaboration with Microsoft clients, particularly with MS Power BI, Krunal Patel, a seasoned Project Manager at iFour, shares some common Power BI misconceptions that a non-technical executive believes.
KP
Kapil Panchal
"I've heard that Power BI is too complex for non-tech leaders. Is that really true?"
KR
Krunal Patel
"Actually, that's a common myth.
As a Project Manager, I often engage with several non-tech executives while discussing their data analytics project. What I've encountered is that many of them still stick with Power BI false beliefs, which put them off from using Power BI.
Power BI is designed to be user-friendly, with intuitive features like drag-and-drop functionality and pre-built templates. Even non-tech leaders can quickly get the hang of it."
KP
Kapil Panchal
"That's interesting. So, it's not just for tech-savvy people?"
KR
Krunal Patel
"Exactly. Many non-tech leaders use Power BI effectively for decision-making. There are plenty of resources and tutorials available to help anyone get started."
Take a look at these prime Power BI use cases we've crafted for our industry CTOs. These BI examples helped them simplify their operational decisions!
HealthTech
LegalTech
FinTech
Myth 2: Power BI can't integrate with advanced AI and machine learning models; it's just a basic analytics tool
Truth: Power BI integrates with Azure Machine Learning, Python, R, and other advanced tools, enabling users to bring predictive and AI-driven analytics into their reports.
Myth 3: Power BI struggles with complex and messy data, making it hard to manage and visualize large datasets
Truth: Power BI handles complex and large datasets efficiently, especially when paired with tools like Power Query, Dataflows, and Azure Synapse for scalable data integration.
Evidence:
Learn how Power BI handles messy data effectively: How to Clean and Transform MESSY Data using Power Query in Power BI.
Microsoft Power BI Expert Conversation:
Having been associated with Microsoft clients (especially MS Power BI), here is what Dhruv Thakkar says about Power BI misconceptions.
KP
Kapil Panchal
"Iāve got messy, massive data sets. I doubt Power BI can handle all that."
DT
Dhruv Thakkar
"Youād be surprised. Power BI is built to clean, transform, and analyze messy data with tools like Power Query. For huge data, it scales well with Azure Synapse."
KP
Kapil Panchal
"So, it doesnāt choke on complex data?"
DT
Dhruv Thakkar
"Not at all. Itās used across industries to turn messy data into clear insights."
Khyati Shah has been a Power BI developer at iFour Technolab. With her extensive background in Power BI, she discusses her experience with the No-code myth of Power BI.
KP
Kapil Panchal
"If Power BIās no-code, does that mean itās limited in building complex models?"
KS
Khyati Shah
"Not at all. The no-code experience is powerful, and if you want more, DAX and M are right there for advanced modeling."
KP
Kapil Panchal
"So, I can scale from simple to complex as needed?"
KS
Khyati Shah
"Exactly. Start simple, go deeper when you're ready."
Myth 8: Power BI isn't strong enough to meet high enterprise security standards
Truth: Power BI supports enterprise-grade security with row-level security, Azure AD integration, encryption, and compliance certifications.
Evidence:
Explore how Power BI ensures robust security: Power BI: Row-Level Security with Multiple Conditions.
Power BI Expert Conversation:
NS
Neha Sakariya
"Can Power BI really meet strict security standards like larger enterprise tools?"
VS
Vinod Satapara
"Absolutely. It offers row-level security, integrates with Azure AD, and supports encryption at rest and in transit."
NS
Neha Sakariya
"So even sensitive data is safe in Power BI?"
VS
Vinod Satapara
"Yes. Itās built with enterprise-grade security in mind."
Myth 10: Power BI slows down significantly when dealing with large datasets
Truth: Performance depends on data modeling and optimization. With best practices and tools like DirectQuery or aggregations, it handles large datasets well.
Evidence:
Learn how to manage large datasets in Power BI: Microsoft Power BI: Managing large-scale datasets in Power BI.
Power BI Expert Conversation:
Pranjal Chasta works as a software developer at iFour Technolab. She assisted in some of our popular BI projects, and hereās how she shares her experience on big data myth of Power BI:
KP
Kapil Panchal
"Power BI slows to a crawl with big data, doesnāt it?"
PC
Pranjal Chasta
"Only if itās not optimized. With proper data models and tools like DirectQuery, it can handle massive data efficiently."
KP
Kapil Panchal
"So, itās more about how you use it than the tool itself?"
PC
Pranjal Chasta
"Exactly. A well-built report flies, even with tons of data."
Myth 11: Power BI is tightly bound to Microsoft tech and doesn't work well in non-Microsoft environments
Truth: Power BI is built by Microsoft, but it integrates with hundreds of data sources including Salesforce, Google Analytics, and AWS, making it highly flexible.
Evidence:
See how Power BI integrates with various environments: Power BI for Business Success: Making Data-Driven Decisions Easy.
Power BI Expert Conversation:
Rushabh Navapara, a software developer at iFour Technolab has contributed to several of our well-known BI projects, and hereās his take on the Non-Microsoft environment myth about Power BI:
KP
Kapil Panchal
"Is Power BI only good if youāre using Microsoft tools?"
RN
Rushabh Navapara
"Not at all. It connects with loads of non-Microsoft data sourcesāSalesforce, MySQL, Google servicesāyou name it."
Expert Conversation on Power BI integration and compliance:
Kishan Vaishnani, a Project Manager at iFour, shares his thoughts on whether Power BI meets Industry compliance standards or not. Hereās how he debunks the Power BI myth.
KP
Kapil Panchal
"We have been working with many Business Intelligence clients spanning Healthcare, Fintech, and Legal. And compliance has been their common problem. Does Power BI need extra setup for things like GDPR?"
KV
Kishan Vaishnani
"Power BI is already built to meet those standards, especially when used with Azure."
KP
Kapil Panchal
"Thatās a relief. So minimal effort for compliance?"
KV
Kishan Vaishnani
"Yes, itās compliance-ready from the get-go."
Myth 14: Power BI is only for big companies
Truth: Power BI is scalable. It works just as well for startups and SMBs as it does for large enterprises.
Evidence:
Learn how small businesses can benefit from Power BI: Power BI Simplified for Business Leaders.
So, thatās all from this detailed blog. Above discussed are those surprising truths about Power BI, nobody tells you, not even in the training institutes you learn from. Hope you found this blog helpful and informative. For any assistance, feel free to contact us or hire Power BI developers from iFour.
Myths about Power BI ā Wrapping up
Microsoft Power BI stands out as one of the most popular tools in the business intelligence world, but its widespread use has also led to numerous misconceptions.
From doubts about its usability to misunderstandings about its capabilities, myths are everywhere.
In this blog, we have discussed the most common misconceptions about Power BI and their truths. We also explored the evidence of these Power BI false beliefs along with proof. In addition, we also discussed the expert conversation and learned what Power BI experts at iFour think about these misconceptions.
iFour has been a leading Power BI consulting company and has more than 120 Power BI consultants. Contact us to build flawless data analytics dashboards aligned with your business needs.
17 Power BI Myths and Misconceptions Busted | Uncover the Truth
Did you know that 70% of CTOs (Chief Technology Officers) hesitate to adopt Microsoft Power BI because of its myths and misconceptions that float around.
What they fail to see is that these Power BI myths are circulated by those who aren't really experts.
Microsoft Power BI is one of the most talked-about data analytics platforms in the business intelligence world. But with great popularity comes great misconceptions, and that's exactly what happens with Power BI.
In this blog, we will explore 17 Power BI myths and misconceptions along with expert quotes.
17 Power BI Myths and Misconceptions Exposed
Given below are some of the misconceptions related to Power BI that significantly impact its perception and usage:
Myth 1: Power BI is too complex for non-tech leaders
Truth: Power BI is designed for all users, not just tech experts. This is a fact.
It has support for drag-and-drop features, pre-built visuals, and natural language queries, which makes it simple and user-friendly even for leaders with a non-technical background.
Evidence:
Watch this video to see how Power BI can be easily used by non-tech leaders: Power BI for the NON-TECHnical person.
Hire Power BI developers to create your custom CEO dashboards
Contact us
Power BI Expert Conversation:
Based on his technical collaboration with Microsoft clients, particularly with MS Power BI, Krunal Patel, a seasoned Project Manager at iFour, shares some common Power BI misconceptions that a non-technical executive believes.
KP
Kapil Panchal
"I've heard that Power BI is too complex for non-tech leaders. Is that really true?"
KR
Krunal Patel
"Actually, that's a common myth.
As a Project Manager, I often engage with several non-tech executives while discussing their data analytics project. What I've encountered is that many of them still stick with Power BI false beliefs, which put them off from using Power BI.
Power BI is designed to be user-friendly, with intuitive features like drag-and-drop functionality and pre-built templates. Even non-tech leaders can quickly get the hang of it."
KP
Kapil Panchal
"That's interesting. So, it's not just for tech-savvy people?"
KR
Krunal Patel
"Exactly. Many non-tech leaders use Power BI effectively for decision-making. There are plenty of resources and tutorials available to help anyone get started."
Take a look at these prime Power BI use cases we've crafted for our industry CTOs. These BI examples helped them simplify their operational decisions!
HealthTech
View Demo
Custom
LegalTech
View Demo
Custom
FinTech
View Demo
Custom
Myth 2: Power BI can't integrate with advanced AI and machine learning models; it's just a basic analytics tool
Truth: Power BI integrates with Azure Machine Learning, Python, R, and other advanced tools, enabling users to bring predictive and AI-driven analytics into their reports.
Read More: 16 Power BI Dashboard Design Mistakes to Avoid
Evidence:
Discover how Power BI integrates with advanced AI models in this video: AI in Power BI | Automated machine learning model in Power BI.
Exclusive Conversation with Power BI Expert:
KP
Kapil Panchal
"Is Power BI actually good? I heard it canāt handle advanced AI stuff. Is it just for simple charts?"
NS
Neha Sakariya
"Not at all! Power BI integrates smoothly with AI and ML tools like Azure ML, Python, and R. You can build predictive models right into your reports."
KP
Kapil Panchal
"Wow, so you can actually run AI models within Power BI?"
NS
Neha Sakariya
"Exactly. It's much more than a basic tool. It is built to support intelligent, data-driven decisions."
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Myth 3: Power BI struggles with complex and messy data, making it hard to manage and visualize large datasets
Truth: Power BI handles complex and large datasets efficiently, especially when paired with tools like Power Query, Dataflows, and Azure Synapse for scalable data integration.
Evidence:
Learn how Power BI handles messy data effectively: How to Clean and Transform MESSY Data using Power Query in Power BI.
Microsoft Power BI Expert Conversation:
Having been associated with Microsoft clients (especially MS Power BI), here is what Dhruv Thakkar says about Power BI misconceptions.
KP
Kapil Panchal
"Iāve got messy, massive data sets. I doubt Power BI can handle all that."
DT
Dhruv Thakkar
"Youād be surprised. Power BI is built to clean, transform, and analyze messy data with tools like Power Query. For huge data, it scales well with Azure Synapse."
KP
Kapil Panchal
"So, it doesnāt choke on complex data?"
DT
Dhruv Thakkar
"Not at all. Itās used across industries to turn messy data into clear insights."
Read More: HR Analytics Dashboard ā Key Metrics & Examples
Myth 4: Power BI is just a fancy reporting tool and doesn't actually drive better business decisions
Truth: Microsoft Power BI allows you to make decisions based on real-time data with its interactive dashboards, scenario modeling, and KPI tracking.
Evidence:
See how Power BI aids in better decision-making: Super useful VISUAL for Better DECISION-MAKING I Dynamic QUADRANT ANALYSIS in Power BI.
Real-time Conversation on Power BI misconceptions and clarifications:
Hereās what Kishan Vaishnani, Project Manager at iFour, says about Power BIās common myths.
KP
Kapil Panchal
"Isnāt Power BI just another common reporting tool?"
KV
Kishan Vaishnani
"It goes way beyond that. Power BI helps you explore data, ask āwhat-ifā questions, and track real-time KPIs."
KP
Kapil Panchal
"So, youāre saying it actually supports decisions, not just reporting?"
KV
Kishan Vaishnani
"Exactly. It helps you act on data, not just look at it."
Move your data analytics effectively with Power BI Migration services
Get in touch
Myth 5: Without knowing DAX, Power BI is pretty much useless
Truth: DAX is powerful, but you can still build great visuals and reports using built-in fields, filters, and basic calculations without writing code.
Evidence:
Check out this comprehensive DAX tutorial to see how accessible it is:
Power BI Expert Conversation:
Hereās what Jyoti Bajwa, Microsoft Solutions-specific BDE, thinks on debunking misconceptions about Power BI features:
JS
Jaskaran Singh
"I donāt know DAX. That means Power BI wonāt be much use for me, right?"
JB
Jyoti Bajwa
"Actually, you can do a lot in Power BI without DAX - like building visuals, using filters, and adding basic measures."
JS
Jaskaran Singh
"But wouldnāt I hit a wall eventually?"
JB
Jyoti Bajwa
"Youāll learn DAX as you go, and you can start being productive without it. Many users begin that way."
Read More: 10 Executive Dashboard Examples for Consultants and CEOs
Myth 6: You need a big IT budget to get started with Power BI
Truth: Power BI is cost-effective with flexible licensing. Small businesses can start with the free desktop version or low-cost Pro licenses.
Evidence:
Find out how to start with Power BI on a budget: Budget Allocation with Seasonality in Power BI | Step by Step Tutorial.
Make your company decisions faster with custom CEO dashboards
Contact us
Power BI Expert Conversation:
Hereās what Bharat Parmar, Director @ iFour, thinks about common myths and misconceptions about Power BI:
KP
Kapil Panchal
"Many CTOs believe they need a big budget to even start using Microsoft Power BI. Is that actually true?"
BP
Bharat Parmar
"Not true. You can start with Power BI Desktop for free. Pro licenses are quite affordable, even for small teams."
KP
Kapil Panchal
"So, I donāt need to invest big to see value?"
BP
Bharat Parmar
"Exactly. Itās designed to scale with your needs and budget."
Learn more about Power BI licenses here.
Myth 7: The no-code experience in Power BI limits your ability to build strong data models
Truth: Power BIās no-code features are powerful for modeling, and for advanced users, it offers DAX and M for deeper control.
Evidence:
Watch this video to learn about building strong data models without coding:
Read More: 8 Powerful Data Storytelling Examples for CTOs
Power BI Expert Conversation:
Khyati Shah has been a Power BI developer at iFour Technolab. With her extensive background in Power BI, she discusses her experience with the No-code myth of Power BI.
KP
Kapil Panchal
"If Power BIās no-code, does that mean itās limited in building complex models?"
KS
Khyati Shah
"Not at all. The no-code experience is powerful, and if you want more, DAX and M are right there for advanced modeling."
KP
Kapil Panchal
"So, I can scale from simple to complex as needed?"
KS
Khyati Shah
"Exactly. Start simple, go deeper when you're ready."
Myth 8: Power BI isn't strong enough to meet high enterprise security standards
Truth: Power BI supports enterprise-grade security with row-level security, Azure AD integration, encryption, and compliance certifications.
Evidence:
Explore how Power BI ensures robust security: Power BI: Row-Level Security with Multiple Conditions.
Power BI Expert Conversation:
NS
Neha Sakariya
"Can Power BI really meet strict security standards like larger enterprise tools?"
VS
Vinod Satapara
"Absolutely. It offers row-level security, integrates with Azure AD, and supports encryption at rest and in transit."
NS
Neha Sakariya
"So even sensitive data is safe in Power BI?"
VS
Vinod Satapara
"Yes. Itās built with enterprise-grade security in mind."
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Myth 9: You always need a Pro license to share reports in Power BI
Truth: While Pro licenses are required for sharing in the Power BI Service, you can also share through Power BI Embedded or within Premium capacity.
Evidence:
Understand Power BI licensing in this video: Power BI Licensing explained.
Power BI Expert Conversation:
Dhruv works as a BDE and has been associated with several Business Intelligence clients. Hereās what he says about Power BI use cases.
HS
Harshal Suthar
"Is it true that you always need a Pro license to share anything in Power BI?"
DT
Dhruv Thakkar
"Not always. Pro is needed for basic sharing, but Premium or Embedded offers broader sharing options, even with free viewers."
HS
Harshal Suthar
"So, itās not a one-size-fits-all thing?"
DT
Dhruv Thakkar
"Exactly. It depends on your setup and how you plan to share."
Read More: Power Apps vs Power Automate: When to Use What?
Myth 10: Power BI slows down significantly when dealing with large datasets
Truth: Performance depends on data modeling and optimization. With best practices and tools like DirectQuery or aggregations, it handles large datasets well.
Evidence:
Learn how to manage large datasets in Power BI: Microsoft Power BI: Managing large-scale datasets in Power BI.
Power BI Expert Conversation:
Pranjal Chasta works as a software developer at iFour Technolab. She assisted in some of our popular BI projects, and hereās how she shares her experience on big data myth of Power BI:
KP
Kapil Panchal
"Power BI slows to a crawl with big data, doesnāt it?"
PC
Pranjal Chasta
"Only if itās not optimized. With proper data models and tools like DirectQuery, it can handle massive data efficiently."
KP
Kapil Panchal
"So, itās more about how you use it than the tool itself?"
PC
Pranjal Chasta
"Exactly. A well-built report flies, even with tons of data."
Achieve seamless workflow automation with our Power Automate consulting services
Get in touch
Myth 11: Power BI is tightly bound to Microsoft tech and doesn't work well in non-Microsoft environments
Truth: Power BI is built by Microsoft, but it integrates with hundreds of data sources including Salesforce, Google Analytics, and AWS, making it highly flexible.
Evidence:
See how Power BI integrates with various environments: Power BI for Business Success: Making Data-Driven Decisions Easy.
Power BI Expert Conversation:
Rushabh Navapara, a software developer at iFour Technolab has contributed to several of our well-known BI projects, and hereās his take on the Non-Microsoft environment myth about Power BI:
KP
Kapil Panchal
"Is Power BI only good if youāre using Microsoft tools?"
RN
Rushabh Navapara
"Not at all. It connects with loads of non-Microsoft data sourcesāSalesforce, MySQL, Google servicesāyou name it."
KP
Kapil Panchal
"So it plays nice with other tech stacks too?"
RN
Rushabh Navapara
"Absolutely. Very ecosystem-friendly."
Read More: Microsoft Power BI And PowerApps Development: Transforming The Healthcare Sector
Myth 12: Adopting Power BI will make you overly dependent on Microsoft
Truth: Power BI offers flexibility with open connectors and integration tools, allowing you to maintain diverse tech stacks withoutbeing locked in.
Evidence:
Discover how Power BI can be a versatile tool: How Power BI Transforms Business Decision-Making.
Power BI Expert Conversation:
KP
Kapil Panchal
"If we go with Power BI, are we stuck in the Microsoft ecosystem?"
DP
Dharal Patel
"Not really. It integrates well with third-party platforms and lets you build custom solutions."
KP
Kapil Panchal
"So weāre not locked in?"
DP
Dharal Patel
"Exactly. Itās more open than people think."
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Myth 13: Power BI doesn't meet compliance standards like GDPR or HIPAA without extensive customization
Truth: Power BI meets major compliance standards out of the box and works with Azureās compliance capabilities to cover GDPR, HIPAA, and more.
Evidence:
Watch this video to see how Power BI meets compliance standards: Everything About Power BI Security.
Read More: Power Apps Development Vs Power Pages Development: Key Differences That Businesses Should Know
Expert Conversation on Power BI integration and compliance:
Kishan Vaishnani, a Project Manager at iFour, shares his thoughts on whether Power BI meets Industry compliance standards or not. Hereās how he debunks the Power BI myth.
KP
Kapil Panchal
"We have been working with many Business Intelligence clients spanning Healthcare, Fintech, and Legal. And compliance has been their common problem. Does Power BI need extra setup for things like GDPR?"
KV
Kishan Vaishnani
"Power BI is already built to meet those standards, especially when used with Azure."
KP
Kapil Panchal
"Thatās a relief. So minimal effort for compliance?"
KV
Kishan Vaishnani
"Yes, itās compliance-ready from the get-go."
Myth 14: Power BI is only for big companies
Truth: Power BI is scalable. It works just as well for startups and SMBs as it does for large enterprises.
Evidence:
Learn how small businesses can benefit from Power BI: Power BI Simplified for Business Leaders.
Secure your business with Microsoft Azure Entra ID Services
Contact us
Power BI Expert Conversation:
KP
Kapil Panchal
"Isnāt Power BI something only big companies can afford or use?"
AP
Ajay Patel
"Not at all. Small businesses use it every day to make smarter decisions."
KP
Kapil Panchal
"So we donāt need a big team or budget?"
AP
Ajay Patel
"Exactly. It scales to fit your size and goals."
Myth 15: You need to be a data scientist to use Power BI
Truth: Power BI is built for everyday business users with simple tools, drag-and-drop interfaces, and guided analytics.
Evidence:
See how beginners can use Power BI effectively:
Power BI Expert Conversation:
KP
Kapil Panchal
"Do I need to be a data scientist to use Power BI?"
DT
Dhruv Thakkar
"Not at all. Itās designed for everyoneābusiness users, managers, analysts."
KP
Kapil Panchal
"Thatās good. I donāt code."
DT
Dhruv Thakkar
"No problem. You can still build powerful dashboards in minutes."
Read More: How to Export Power BI Data to Excel
Myth 16: Power BI and Excel do the same thing
Truth: While both handle data, Power BI offers advanced analytics, real-time dashboards, and interactive storytellingāfar beyond Excel.
Evidence:
Compare Power BI and Excel in this video: Power BI vs Excel: Which is Better for Data Analysis?.
Power BI Expert Conversation:
KP
Kapil Panchal
"Isnāt Power BI just Excel with better visuals?"
VS
Vinod Satapara
"Theyāre related, but Power BI does way moreāreal-time data, interactive dashboards, and deeper insights."
KP
Kapil Panchal
"So they complement each other?"
VS
Vinod Satapara
"Exactly. Think of Excel for data entry and Power BI for storytelling."
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Myth 17: Power BI is just for dashboards
Truth: Power BI goes beyond dashboards with drill-down reports, paginated reports, AI insights, and mobile analytics.
Evidence:
Explore the full capabilities of Power BI beyond dashboards:
Power BI Expert Conversation:
KP
Kapil Panchal
"So Power BI is just a dashboard tool, right?"
KP
Krunal Patel
"Thatās only one part. It also offers deep analytics, custom reports, and AI features."
KP
Kapil Panchal
"Sounds like thereās a lot under the hood."
KP
Krunal Patel
"Exactly. Dashboards are just the beginning."
Read More: Power BI Report Server: Key Features and Elements
So, thatās all from this detailed blog. Above discussed are those surprising truths about Power BI, nobody tells you, not even in the training institutes you learn from. Hope you found this blog helpful and informative. For any assistance, feel free to contact us or hire Power BI developers from iFour.
Myths about Power BI ā Wrapping up
Microsoft Power BI stands out as one of the most popular tools in the business intelligence world, but its widespread use has also led to numerous misconceptions.
From doubts about its usability to misunderstandings about its capabilities, myths are everywhere.
In this blog, we have discussed the most common misconceptions about Power BI and their truths. We also explored the evidence of these Power BI false beliefs along with proof. In addition, we also discussed the expert conversation and learned what Power BI experts at iFour think about these misconceptions.
iFour has been a leading Power BI consulting company and has more than 120 Power BI consultants. Contact us to build flawless data analytics dashboards aligned with your business needs.
Kapil Panchal
A passionate Technical writer and an SEO freak working as a Content Development Manager at iFour Technolab, USA. With extensive experience in IT, Services, and Product sectors, I relish writing about technology and love sharing exceptional insights on various platforms. I believe in constant learning and am passionate about being better every day.
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Did you know that 70% of CTOs (Chief Technology Officers) hesitate to adopt Microsoft Power BI because of its myths and misconceptions that float around.
What they fail to see is...