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Why the ASO Technique Is Important for App Development Companies

iFour Team - October 26, 2021

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App store optimization is a crucial concept for app marketing for all mobile app development companies. This article will look into the difference between ASO and SEO and why ASOs are important for app marketing.

What is ASO?

ASO, also known as Mobile App SEO and App Store Marketing, is the optimization process for mobile applications to rank better in the app store search results. The visibility of the application is based on how high it ranks. This helps in translating more traffic into the app's page in the app store.

ASO processes usually require a great deal of understanding of their target audiences. This includes the keywords used to search for similar applications. While websites use SEOs to optimize their ranking in Google's algorithm, applications do the same for the Google play store or the iOS app store.

SEO vs. ASO

The main differences between App Store Optimization and Search Engine Optimization are the ranking factors. SEO factors for a web browser, like Google Search, have more than 200 aspects and counting. The list of ranking factors for ASO is much shorter. Although which ones play a role is still a mystery.

Here are the basic differences between SEOs and ASOs:

 
  SEO ASO

Search Engine

Google Search, Bing, Yahoo

iOS App Store, Google Play Store

On-Page

Title Tag

H1, H2, H3

Keyword Density

Page Speed

Bounce Rate

App Name

Description

Keywords

Usage and Quality Metrics

Uninstall Rate

Off-Page

Links

Anchor Text

Social Signals

Backlinks

Ratings and Reviews

Download Statistics

Goals

Traffic or Visitors

Downloads or Users

Why is it Important?

The primary goal of ASO is to increase the visibility and discoverability of applications in the app search results. This is the first step in maximizing downloads from the right users. Regular searches in the app stores are the most common way of looking for new applications, and that is where the applications need to be standing tall for visibility.

ASO strategies can increase brand exposure while simultaneously engaging and connecting with the audience. This helps create a positive app rating and reviews and also improves marketing channel diversification.

Developers can target specific users with the help of ASO and push them to the top of relevant user searches, boosting rankings for high-volume keywords. Due to the decrease in social media growth and the spike in usage of mobile devices in the past few years, ASO has been a necessary tactic that businesses use globally.

Let’s Look at the Benefits

Most users find applications by browsing through the app stores. For this very reason, using ASO is the most effective marketing strategy for mobile apps and games. Tanya Rak, Taimi PR Manager, swears by ASO strategies for having pushed the Taimi app in the app store towards the right users and helping to bring the LGBTQ+ community a little closer in the virtual world. She said, “We are determined to support LGBTQ+ people all year long, 365 and 24/7. From the U.S. to France, from the U.K. to Australia.”

Let’s look at how ASOs helped the Taimi app and how it could support others in the future.

No matter how great and useful an application is, it serves no purpose if the targeted audience cannot find it and download it. To avoid letting all the hard work go down the drain, it is advised to optimize using ASOs.

The application needs to be found by the right audience to be downloaded and used. A child would not care for a dating app, just as an adult would ignore a Disney game application. ASO matches the user’s keywords to your application’s description and connects the user to their required application.

A good ASO strategy is set up to boost organic installs and ensure long-term results. With the right keywords, audiences will always find their desired app, but with regular monitoring and updating, the developers make sure the efforts are successful.

Using ASO has proven to lower user acquisition costs by focusing on organic growth instead of advertising. This way, the application ensures steady growth and saves money too!

There are multiple strategies to make money from an application, including in-app advertisements, in-app purchases, and subscription models for the users. This results in an increased number of users and, therefore, more revenue. ASOs also contain Conversion Rate Optimization, and this helps get people to click and download the app instead of incomplete download actions.

ASO helps localization of the application by making them available in other languages. This way, users from all over the world can discover the application, making it global.


  • Improves visibility and helps apps stand out in App Stores


  • Reaches the right audience


  • Increases App downloads organically and in a sustainable manner.


  • Reduce user acquisition costs and enjoy continuous growth.


  • Improve profits and conversion rates


  • Widen the reach of the app

What Does an ASO Checklist Contain?

A crucial step in the ASO process is understanding and analyzing the target audience and their specific applications. Furthermore, evaluating and monitoring rivals is always better before creating a perfect SEO strategy. The following is a checklist to make sure the application gets the desired discoverability.

Choosing the right name that is attractive and descriptive can impact the performance of the ASO. The app store keywords are optimized by incorporating them into the title and title tags that express the functionality. The title can go up to 30 characters in the App Store and Play Market.

Being aware of the common and relevant keywords for your target audience will help the search rankings. Apps have a 10% higher chance of being visible when they contain a keyword in their title. This drives a large chunk of organic traffic towards the app pages.

Limited to 4000 characters, this should explain the core features and applications using specific keywords. It is advised to keep the description crisp and appealing to boost rankings.

The only visible aspect of an application on the store is the icon. It should be simple, catchy, and under 1024x1024 pixels. It is recommended that visual icons be designed to stay ahead of the competition.

Users look through screenshots of an application before deciding to download it. The application's user interface can be summed up in screenshots, and it is even better if preview videos are available.

Localization and the right categorization of applications help the users browse and navigate towards what they want. Not only does this help the ranking, but it also helps build a strong online presence on the category page.


  • App Name


  • Keywords


  • App Description


  • App Icon


  • Screenshots and Preview Videos


  • App Category and Localization

Planning to Hire Mobile App Development Company? Your Search ends here.

A steady and decent number of positive reviews is the best validation for the quality of the application. App rankings depend on these reviews and further push future downloads.

Monitoring the app status regularly improves rankings as well. An A/B test is recommended for new icons and preview videos to make the application user-friendly.

  • Reviews and Downloads


  • App Status

Conclusion

In conclusion, ASO is a pivotal part of an application marketing strategy. You can find many tools to prepare the right, tailor-made ASO strategy for an application to give it a better shelf life in the app store.

Why the ASO Technique Is Important for App Development Companies Table of Content 1. What is ASO? 2. SEO vs. ASO 3. Why is it Important? 4. Let’s Look at the Benefits 5. What Does an ASO Checklist Contain? 6. Conclusion App store optimization is a crucial concept for app marketing for all mobile app development companies. This article will look into the difference between ASO and SEO and why ASOs are important for app marketing. What is ASO? ASO, also known as Mobile App SEO and App Store Marketing, is the optimization process for mobile applications to rank better in the app store search results. The visibility of the application is based on how high it ranks. This helps in translating more traffic into the app's page in the app store. ASO processes usually require a great deal of understanding of their target audiences. This includes the keywords used to search for similar applications. While websites use SEOs to optimize their ranking in Google's algorithm, applications do the same for the Google play store or the iOS app store. SEO vs. ASO The main differences between App Store Optimization and Search Engine Optimization are the ranking factors. SEO factors for a web browser, like Google Search, have more than 200 aspects and counting. The list of ranking factors for ASO is much shorter. Although which ones play a role is still a mystery. Here are the basic differences between SEOs and ASOs:     SEO ASO Search Engine Google Search, Bing, Yahoo iOS App Store, Google Play Store On-Page Title Tag H1, H2, H3 Keyword Density Page Speed Bounce Rate App Name Description Keywords Usage and Quality Metrics Uninstall Rate Off-Page Links Anchor Text Social Signals Backlinks Ratings and Reviews Download Statistics Goals Traffic or Visitors Downloads or Users Read More: Top 7 Alternatives To Angular - #4 Is Trending Quickly Enterprise Solutions Accordion: This Shows collapsible panels that can be useful when screen space is scarce. Alerts: Provide short messages in response to typical user actions like when an error occurs or info is to be shown to the user. Buttons: Can be converted to checkboxes, radio buttons, or a hybrid of the two. Carousel: This control helps in creating beautiful slideshows of images or text. Collapse: It is a directive that can show or hide the contents of a container. Modals: A flexible and customizable dialog box providing default values for standard components and requires minimal coding. Popover: Analogous to tooltip text. Provides short information on active components on the screen. Sortable: Provides drag and drop support. Typehead: Analogous to selection boxes where entries can be typed and suggestions are shown, taking values from a predefined list.” - Daniela Sawyer, Founder & Business Development Strategist of FindPeopleFast “AngularJS was launched by Google in 2010 and has grown in popularity as one of the top front-end frameworks for web development. As the Angular community evolved, more UI libraries and frameworks were created to simplify web development with Angular. I would, however, recommend UI Bootstrap. It is an AngularJS user interface framework that makes extensive use of one of the most robust front-end tools available, Bootstrap. It includes a robust set of components that are dependent on Bootstrap CSS, Angular-touch, and Angular-animate. UI Bootstrap enables rapid web development with Angular. The best thing is that it completely eliminates the need for jQuery or Bootstrap JavaScript while also improving the performance of your online application.” - Cindy Corpis, CEO of SearchPeopleFree --> Why is it Important? The primary goal of ASO is to increase the visibility and discoverability of applications in the app search results. This is the first step in maximizing downloads from the right users. Regular searches in the app stores are the most common way of looking for new applications, and that is where the applications need to be standing tall for visibility. ASO strategies can increase brand exposure while simultaneously engaging and connecting with the audience. This helps create a positive app rating and reviews and also improves marketing channel diversification. Developers can target specific users with the help of ASO and push them to the top of relevant user searches, boosting rankings for high-volume keywords. Due to the decrease in social media growth and the spike in usage of mobile devices in the past few years, ASO has been a necessary tactic that businesses use globally. Read More: APP STORE OPTIMIZATION FOR MOBILE PLATFORMS Let’s Look at the Benefits Most users find applications by browsing through the app stores. For this very reason, using ASO is the most effective marketing strategy for mobile apps and games. Tanya Rak, Taimi PR Manager, swears by ASO strategies for having pushed the Taimi app in the app store towards the right users and helping to bring the LGBTQ+ community a little closer in the virtual world. She said, “We are determined to support LGBTQ+ people all year long, 365 and 24/7. From the U.S. to France, from the U.K. to Australia.” Let’s look at how ASOs helped the Taimi app and how it could support others in the future. No matter how great and useful an application is, it serves no purpose if the targeted audience cannot find it and download it. To avoid letting all the hard work go down the drain, it is advised to optimize using ASOs. The application needs to be found by the right audience to be downloaded and used. A child would not care for a dating app, just as an adult would ignore a Disney game application. ASO matches the user’s keywords to your application’s description and connects the user to their required application. A good ASO strategy is set up to boost organic installs and ensure long-term results. With the right keywords, audiences will always find their desired app, but with regular monitoring and updating, the developers make sure the efforts are successful. Using ASO has proven to lower user acquisition costs by focusing on organic growth instead of advertising. This way, the application ensures steady growth and saves money too! There are multiple strategies to make money from an application, including in-app advertisements, in-app purchases, and subscription models for the users. This results in an increased number of users and, therefore, more revenue. ASOs also contain Conversion Rate Optimization, and this helps get people to click and download the app instead of incomplete download actions. ASO helps localization of the application by making them available in other languages. This way, users from all over the world can discover the application, making it global. Improves visibility and helps apps stand out in App Stores Reaches the right audience Increases App downloads organically and in a sustainable manner. Reduce user acquisition costs and enjoy continuous growth. Improve profits and conversion rates Widen the reach of the app What Does an ASO Checklist Contain? A crucial step in the ASO process is understanding and analyzing the target audience and their specific applications. Furthermore, evaluating and monitoring rivals is always better before creating a perfect SEO strategy. The following is a checklist to make sure the application gets the desired discoverability. Choosing the right name that is attractive and descriptive can impact the performance of the ASO. The app store keywords are optimized by incorporating them into the title and title tags that express the functionality. The title can go up to 30 characters in the App Store and Play Market. Being aware of the common and relevant keywords for your target audience will help the search rankings. Apps have a 10% higher chance of being visible when they contain a keyword in their title. This drives a large chunk of organic traffic towards the app pages. Limited to 4000 characters, this should explain the core features and applications using specific keywords. It is advised to keep the description crisp and appealing to boost rankings. The only visible aspect of an application on the store is the icon. It should be simple, catchy, and under 1024x1024 pixels. It is recommended that visual icons be designed to stay ahead of the competition. Users look through screenshots of an application before deciding to download it. The application's user interface can be summed up in screenshots, and it is even better if preview videos are available. Localization and the right categorization of applications help the users browse and navigate towards what they want. Not only does this help the ranking, but it also helps build a strong online presence on the category page. App Name Keywords App Description App Icon Screenshots and Preview Videos App Category and Localization Planning to Hire Mobile App Development Company? Your Search ends here. See here A steady and decent number of positive reviews is the best validation for the quality of the application. App rankings depend on these reviews and further push future downloads. Monitoring the app status regularly improves rankings as well. An A/B test is recommended for new icons and preview videos to make the application user-friendly. Reviews and Downloads App Status Conclusion In conclusion, ASO is a pivotal part of an application marketing strategy. You can find many tools to prepare the right, tailor-made ASO strategy for an application to give it a better shelf life in the app store.

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