Most users find applications by browsing through the app stores. For this very reason, using ASO is the most effective marketing strategy for mobile apps and games. Tanya Rak, Taimi PR Manager, swears by ASO strategies for having pushed the Taimi app in the app store towards the right users and helping to bring the LGBTQ+ community a little closer in the virtual world. She said, āWe are determined to support LGBTQ+ people all year long, 365 and 24/7. From the U.S. to France, from the U.K. to Australia.ā
Letās look at how ASOs helped the Taimi app and how it could support others in the future.
No matter how great and useful an application is, it serves no purpose if the targeted audience cannot find it and download it. To avoid letting all the hard work go down the drain, it is advised to optimize using ASOs.
The application needs to be found by the right audience to be downloaded and used. A child would not care for a dating app, just as an adult would ignore a Disney game application. ASO matches the userās keywords to your applicationās description and connects the user to their required application.
A good ASO strategy is set up to boost organic installs and ensure long-term results. With the right keywords, audiences will always find their desired app, but with regular monitoring and updating, the developers make sure the efforts are successful.
Using ASO has proven to lower user acquisition costs by focusing on organic growth instead of advertising. This way, the application ensures steady growth and saves money too!
There are multiple strategies to make money from an application, including in-app advertisements, in-app purchases, and subscription models for the users. This results in an increased number of users and, therefore, more revenue. ASOs also contain Conversion Rate Optimization, and this helps get people to click and download the app instead of incomplete download actions.
ASO helps localization of the application by making them available in other languages. This way, users from all over the world can discover the application, making it global.
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Improves visibility and helps apps stand out in App Stores
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Reaches the right audience
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Increases App downloads organically and in a sustainable manner.
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Reduce user acquisition costs and enjoy continuous growth.
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Improve profits and conversion rates
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Widen the reach of the app