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Why the ASO Technique Is Important for App Development Companies


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App store optimization is a crucial concept for app marketing for all mobile app development companies. This article will look into the difference between ASO and SEO and why ASOs are important for app marketing.

What is ASO?

ASO, also known as Mobile App SEO and App Store Marketing, is the optimization process for mobile applications to rank better in the app store search results. The visibility of the application is based on how high it ranks. This helps in translating more traffic into the app's page in the app store.

ASO processes usually require a great deal of understanding of their target audiences. This includes the keywords used to search for similar applications. While websites use SEOs to optimize their ranking in Google's algorithm, applications do the same for the Google play store or the iOS app store.

SEO vs. ASO

The main differences between App Store Optimization and Search Engine Optimization are the ranking factors. SEO factors for a web browser, like Google Search, have more than 200 aspects and counting. The list of ranking factors for ASO is much shorter. Although which ones play a role is still a mystery.

Here are the basic differences between SEOs and ASOs:
 

SEO ASO
Search Engine Google Search, Bing, Yahoo iOS App Store, Google Play Store
On-Page Title Tag
H1, H2, H3
Keyword Density
Page Speed
Bounce Rate
App Name
Description
Keywords
Usage and Quality Metrics
Uninstall Rate
Off-Page Links
Anchor Text
Social Signals
Backlinks
Ratings and Reviews
Download Statistics
Goals Traffic or Visitors Downloads or Users

Why is it Important?

The primary goal of ASO is to increase the visibility and discoverability of applications in the app search results. This is the first step in maximizing downloads from the right users. Regular searches in the app stores are the most common way of looking for new applications, and that is where the applications need to be standing tall for visibility.

ASO strategies can increase brand exposure while simultaneously engaging and connecting with the audience. This helps create a positive app rating and reviews and also improves marketing channel diversification.

Developers can target specific users with the help of ASO and push them to the top of relevant user searches, boosting rankings for high-volume keywords. Due to the decrease in social media growth and the spike in usage of mobile devices in the past few years, ASO has been a necessary tactic that businesses use globally.

   

Let’s Look at the Benefits

Most users find applications by browsing through the app stores. For this very reason, using ASO is the most effective marketing strategy for mobile apps and games. Tanya Rak, Taimi PR Manager, swears by ASO strategies for having pushed the Taimi app in the app store towards the right users and helping to bring the LGBTQ+ community a little closer in the virtual world. She said, “We are determined to support LGBTQ+ people all year long, 365 and 24/7. From the U.S. to France, from the U.K. to Australia.”

Let’s look at how ASOs helped the Taimi app and how it could support others in the future.

  1. Improves visibility and helps apps stand out in App Stores

No matter how great and useful an application is, it serves no purpose if the targeted audience cannot find it and download it. To avoid letting all the hard work go down the drain, it is advised to optimize using ASOs.

  1. Reaches the right audience

The application needs to be found by the right audience to be downloaded and used. A child would not care for a dating app, just as an adult would ignore a Disney game application. ASO matches the user’s keywords to your application’s description and connects the user to their required application.

  1. Increases App downloads organically and in a sustainable manner.

A good ASO strategy is set up to boost organic installs and ensure long-term results. With the right keywords, audiences will always find their desired app, but with regular monitoring and updating, the developers make sure the efforts are successful.

  1. Reduce user acquisition costs and enjoy continuous growth.

Using ASO has proven to lower user acquisition costs by focusing on organic growth instead of advertising. This way, the application ensures steady growth and saves money too!

  1. Improve profits and conversion rates

There are multiple strategies to make money from an application, including in-app advertisements, in-app purchases, and subscription models for the users. This results in an increased number of users and, therefore, more revenue. ASOs also contain Conversion Rate Optimization, and this helps get people to click and download the app instead of incomplete download actions.

  1. Widen the reach of the app

ASO helps localization of the application by making them available in other languages. This way, users from all over the world can discover the application, making it global.

What Does an ASO Checklist Contain?

A crucial step in the ASO process is understanding and analyzing the target audience and their specific applications. Furthermore, evaluating and monitoring rivals is always better before creating a perfect SEO strategy. The following is a checklist to make sure the application gets the desired discoverability.

  1. App Name

Choosing the right name that is attractive and descriptive can impact the performance of the ASO. The app store keywords are optimized by incorporating them into the title and title tags that express the functionality. The title can go up to 30 characters in the App Store and Play Market.

  1. Keywords

Being aware of the common and relevant keywords for your target audience will help the search rankings. Apps have a 10% higher chance of being visible when they contain a keyword in their title. This drives a large chunk of organic traffic towards the app pages.

  1. App Description

Limited to 4000 characters, this should explain the core features and applications using specific keywords. It is advised to keep the description crisp and appealing to boost rankings.

  1. App Icon

The only visible aspect of an application on the store is the icon. It should be simple, catchy, and under 1024x1024 pixels. It is recommended that visual icons be designed to stay ahead of the competition.

  1. Screenshots and Preview Videos

Users look through screenshots of an application before deciding to download it. The application's user interface can be summed up in screenshots, and it is even better if preview videos are available.

  1. App Category and Localization

Localization and the right categorization of applications help the users browse and navigate towards what they want. Not only does this help the ranking, but it also helps build a strong online presence on the category page.

 

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  1. Reviews and Downloads

A steady and decent number of positive reviews is the best validation for the quality of the application. App rankings depend on these reviews and further push future downloads.

  1. App Status

Monitoring the app status regularly improves rankings as well. An A/B test is recommended for new icons and preview videos to make the application user-friendly.

Conclusion

In conclusion, ASO is a pivotal part of an application marketing strategy. You can find many tools to prepare the right, tailor-made ASO strategy for an application to give it a better shelf life in the app store.

Why the ASO Technique Is Important for App Development Companies

ai-Hiring-banner

Table of Content

 

App store optimization is a crucial concept for app marketing for all mobile app development companies. This article will look into the difference between ASO and SEO and why ASOs are important for app marketing.

What is ASO?

ASO, also known as Mobile App SEO and App Store Marketing, is the optimization process for mobile applications to rank better in the app store search results. The visibility of the application is based on how high it ranks. This helps in translating more traffic into the app's page in the app store.

ASO processes usually require a great deal of understanding of their target audiences. This includes the keywords used to search for similar applications. While websites use SEOs to optimize their ranking in Google's algorithm, applications do the same for the Google play store or the iOS app store.

SEO vs. ASO

The main differences between App Store Optimization and Search Engine Optimization are the ranking factors. SEO factors for a web browser, like Google Search, have more than 200 aspects and counting. The list of ranking factors for ASO is much shorter. Although which ones play a role is still a mystery.

Here are the basic differences between SEOs and ASOs:
 

SEO ASO
Search Engine Google Search, Bing, Yahoo iOS App Store, Google Play Store
On-Page Title Tag
H1, H2, H3
Keyword Density
Page Speed
Bounce Rate
App Name
Description
Keywords
Usage and Quality Metrics
Uninstall Rate
Off-Page Links
Anchor Text
Social Signals
Backlinks
Ratings and Reviews
Download Statistics
Goals Traffic or Visitors Downloads or Users

Why is it Important?

The primary goal of ASO is to increase the visibility and discoverability of applications in the app search results. This is the first step in maximizing downloads from the right users. Regular searches in the app stores are the most common way of looking for new applications, and that is where the applications need to be standing tall for visibility.

ASO strategies can increase brand exposure while simultaneously engaging and connecting with the audience. This helps create a positive app rating and reviews and also improves marketing channel diversification.

Developers can target specific users with the help of ASO and push them to the top of relevant user searches, boosting rankings for high-volume keywords. Due to the decrease in social media growth and the spike in usage of mobile devices in the past few years, ASO has been a necessary tactic that businesses use globally.

   

Let’s Look at the Benefits

Most users find applications by browsing through the app stores. For this very reason, using ASO is the most effective marketing strategy for mobile apps and games. Tanya Rak, Taimi PR Manager, swears by ASO strategies for having pushed the Taimi app in the app store towards the right users and helping to bring the LGBTQ+ community a little closer in the virtual world. She said, “We are determined to support LGBTQ+ people all year long, 365 and 24/7. From the U.S. to France, from the U.K. to Australia.”

Let’s look at how ASOs helped the Taimi app and how it could support others in the future.

  1. Improves visibility and helps apps stand out in App Stores

No matter how great and useful an application is, it serves no purpose if the targeted audience cannot find it and download it. To avoid letting all the hard work go down the drain, it is advised to optimize using ASOs.

  1. Reaches the right audience

The application needs to be found by the right audience to be downloaded and used. A child would not care for a dating app, just as an adult would ignore a Disney game application. ASO matches the user’s keywords to your application’s description and connects the user to their required application.

  1. Increases App downloads organically and in a sustainable manner.

A good ASO strategy is set up to boost organic installs and ensure long-term results. With the right keywords, audiences will always find their desired app, but with regular monitoring and updating, the developers make sure the efforts are successful.

  1. Reduce user acquisition costs and enjoy continuous growth.

Using ASO has proven to lower user acquisition costs by focusing on organic growth instead of advertising. This way, the application ensures steady growth and saves money too!

  1. Improve profits and conversion rates

There are multiple strategies to make money from an application, including in-app advertisements, in-app purchases, and subscription models for the users. This results in an increased number of users and, therefore, more revenue. ASOs also contain Conversion Rate Optimization, and this helps get people to click and download the app instead of incomplete download actions.

  1. Widen the reach of the app

ASO helps localization of the application by making them available in other languages. This way, users from all over the world can discover the application, making it global.

What Does an ASO Checklist Contain?

A crucial step in the ASO process is understanding and analyzing the target audience and their specific applications. Furthermore, evaluating and monitoring rivals is always better before creating a perfect SEO strategy. The following is a checklist to make sure the application gets the desired discoverability.

  1. App Name

Choosing the right name that is attractive and descriptive can impact the performance of the ASO. The app store keywords are optimized by incorporating them into the title and title tags that express the functionality. The title can go up to 30 characters in the App Store and Play Market.

  1. Keywords

Being aware of the common and relevant keywords for your target audience will help the search rankings. Apps have a 10% higher chance of being visible when they contain a keyword in their title. This drives a large chunk of organic traffic towards the app pages.

  1. App Description

Limited to 4000 characters, this should explain the core features and applications using specific keywords. It is advised to keep the description crisp and appealing to boost rankings.

  1. App Icon

The only visible aspect of an application on the store is the icon. It should be simple, catchy, and under 1024x1024 pixels. It is recommended that visual icons be designed to stay ahead of the competition.

  1. Screenshots and Preview Videos

Users look through screenshots of an application before deciding to download it. The application's user interface can be summed up in screenshots, and it is even better if preview videos are available.

  1. App Category and Localization

Localization and the right categorization of applications help the users browse and navigate towards what they want. Not only does this help the ranking, but it also helps build a strong online presence on the category page.

 

Planning to Hire Mobile App Development Company ?

Your Search ends here.

 
  1. Reviews and Downloads

A steady and decent number of positive reviews is the best validation for the quality of the application. App rankings depend on these reviews and further push future downloads.

  1. App Status

Monitoring the app status regularly improves rankings as well. An A/B test is recommended for new icons and preview videos to make the application user-friendly.

Conclusion

In conclusion, ASO is a pivotal part of an application marketing strategy. You can find many tools to prepare the right, tailor-made ASO strategy for an application to give it a better shelf life in the app store.