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Web Development Trends of 2020


Every year the world gets surprised with new innovation and latest trending technologies that shape the Web development environment and occupies the attention of esteemed Software development companies. From the last few years, we have observed these practically, beginning with static pages at one time and then updated to mobile responsiveness and now the chatbots. Day by day the new trends are propelling the market growth with great digitalization across the globe. Keeping up with all these, it has become highly necessary to stay one step ahead and up-to-date in the market. One needs to be aware of what’s the upcoming trends in the near future and what impact it could make to his/her business and the digital world.

Here are the Trends that will be the future in Web Development.

No-Code Development

“There are many people who will discover no-code development before long, and we'll see an explosion of developed "content" from folks who would never (before) in a million years have looked at software development as a possible career path. In fact, the tumultuous changes we are seeing in employment markets globally could well be what tips this from "trend" to "mainstream movement". All potential developers need is the drive and curiosity to learn as they go, and let their imagination dictate the rest.” - Dave M. Simons, The Founder and No-code Developer of p2p Business Awards.

“As far as I can judge, no-code web app development is gaining popularity among various businesses involved in app development. According to Forrester, the no-code market is going to increase from $6.5 billion in 2019 to $21.2 billion in 2022. There’s no surprise that a big number of companies nowadays opt for no-code app development abandoning the traditional development approach. With no-code, businesses speed up app development and design, reduce the need to hire skilled developers, decrease project costs and time-to-market, go digital several times faster. So while your ‘conservative’ competitors are busy preparing mock-ups and prototypes following the traditional app development approach, you’re already validating your idea on the market.” - Tatiana Yudina, Head of Product at UI Bakery.

Voice Search

“Voice search is a trend breaking into search engines everywhere. And technology like Google Assistant from Google, Siri on iPhone, Cortana on Windows, and Alexa and Echo from Amazon aren’t only increasing how commonplace voice search is, it’s making consumers more comfortable with the feature. So, the tip is you need to make sure your site is compatible with the HTTPS framework and loads fast. It needs to be precisely 4.6 seconds or faster. That's more than 50% faster than the average webpage. So if your website loads fast, you're more likely to get the traffic from Voice Search. If it loads slow, probably not going to get that traffic.” - Shiv Gupta, CEO of Incrementors Web Solutions.

“Digital voice assistants are already very popular and when people start to use them right, they will present countless opportunities. They are affordable, smartphones are already equipped with them and domestic smart speakers are not that expensive. But most importantly they are easy to use which means that seniors will be able to interact with them without having to learn new tricks. It is also quite beneficial when we think of the current situation, when social-distancing is so important and staying in touch with each other becomes more difficult, especially for elderly people.

That is why, voice search has been a major trend in e-commerce web development but it can also be applied to all business websites and applications. This means that organizations who want to stay ahead of the game should aim to optimize their websites for voice search.” - Radoslaw Bulat, CEO & Co-Founder of Applover.

Micro Frontends

“We expect micro frontends to gain momentum in 2020 and going forward. It’s basically the good old concept of microservices applied to the front end. It’s not about building several separate front ends while creating the same web application. Instead, the micro frontends concept is about assigning independent teams to separate front end modules. Let’s say, one team is responsible for outstanding user experience at the sign-up & sign-in step while another is working on a user profile section, and a separate group is working on the main feature,e.g., submitting an insurance claim. What’s important is that each team should specialize and care about some specific business area of the app. They should also be cross-functional, owning and developing their features end-to-end.” - Joe Tuan, CEO of Topflightapps.

“Micro Frontends are rising in popularity quickly, and for good reason. As client-side web applications become more and more complex, engineers are looking for ways to make large single-page applications easier to manage. Some teams are taking inspiration from the backend trend towards micro-services, and applying it to the frontend, creating micro-frontends. As well as allowing more rapid development, this approach also enables the formation of feature-oriented teams - autonomous teams oriented around business functionality rather than technology.” - Pete Hodgson, Software Engineer at Virtasant.


“Web Developers are always on the look-out for new trends and technology and making things more accessible for consumers. Similarly, marketing is also a very dynamic field that is ever-changing and the advancement made in terms of technology is astonishing but not surprising. So, everyone has to keep with top trends that are going to impact the business and market. Below are some of the trends that will change the course in the coming years. The first one would obviously be chatbots. Although in many cases they might not have been successfully deployed, now it’s making a successful come back. The multi-bot approach has been very helpful in interacting and solving the grievances of customers in real-time. According to an expert, over 85% of customer interactions will happen without a human on the business end by 2020. Similarly, according to TechEmergence, chatbots will become the number one application for consumers across all AI integrations in the next five years. Since many of the business houses and industries are struck by the pandemic, human involvement is getting less and less important.” - Jennifer Willy, Editor at Etia.

Dark Mode Designs

“Look for major tech companies to continue investing in Dark Mode designs. These designs utilize darker backgrounds with lighter text, with the benefits being less eye strain for readers and longer battery life on devices. Major email clients like Gmail and Outlook added dark mode settings last year, while devices such as iPhones and iPads included a Dark mode setting as of iOS 13.0.” - Sunny Ashley, Founder and CEO of Autoshopinvoice.

SEO Developers

“A new trend that is developing in the web development industry is "web performance developers" or what some call "SEO developers". What I mean by that is, developers who have a strong grasp on how to optimize websites for modern day search engines (mostly for Google's standards). Now, while this used to be considered a marketing or "business" job, web development teams are slowly transitioning to SEO full stack developers. These developers have a great understanding of front-end infrastructure, semantic layout, schema mark-up, indexing and crawling budget and how to efficiently load AJAX or other server related calls so that Google can index that content.

Most importantly, they develop their applications with user-load times and as per Google's best standards (See here With more responsibilities comes a higher degree of pay, compensation and perks. A quality SEO web developer at a professional organization (not just some 20+ person agency in the US) can see a salary as high as 120k USD.” - William Chin, Web Consultant for

Low Code Development

“Low-code - silent but deadly. To those familiar with the space of the low-code world, it has been silently overtaking the custom code world for the last decade. Zoho is a full suite of business tools that allows its users to self-customize its products and is now worth more than a billion dollars. Identify the products where low-code works, correctly architecting data structures and creating scalable software patterns requires experience. And so while the trend of low code is certain to continue growing, the need for high quality solutions will continue to exist.” - Nick Swenson, Founder of Swenson He.

Taking Advantage of Full Width Page

“One of the more prominent trends in web development today is using the full width of the page. Unlike boxed layouts that were popular in the early 2010s, full width designs take advantage of larger monitors to show more content by using a few CSS tricks. This is typically seen in the form of larger background images or a text / image split that utilizes more space. As long as designers use attention-grabbing content, the full width layout provides the vehicle to really make the page pop. We see this trend with several large businesses like to smaller, family-run organizations with modernise websites.” - Jeff Romero, Co-Founder of Octiv Digital.

JAMStack Web Development Architecture

“One-third of Internet websites are built with first-generation content management systems like WordPress and Drupal. These traditional CMS are monolithic systems that include the back-end user interface, plug-ins, front-end templates, Cascading Style Sheets (CSS), a web server and database. With every user request for a website page, a server first queries a database and combines the result with data from the page’s markup and plug-ins to generate an HTML document in the browser.

By comparison, today, websites that are built with the popular JAMstack architecture do not depend on a web server and serve static files immediately when a request is made. There is no need to query the database as the files are already compiled and get served to the browser. The JAMstack web development architecture delivers better web performance, as well as security and is emerging as a popular solution for modern-day web developers. The JAMstack architecture requires a JavaScript framework (React, Next.js, Node.js) and/or a static site generator (Gatsby, Hugo, Jekyll), a headless CMS (Strapi most popular open source, or Contentful) to manage the content, and a hosting and deployment platform (Netlify, AWS, private data center).” - Victor Coisne, VP Marketing at Strapi.

Server less Architecture

“Moving to server less architecture including the new wave of databases that remove all backend development/provisioning chores.

Modern web developers can add database functionality with the press of a button and scale up or down even around the globe with no additional infrastructure. This ties in to new platforms such as Netflify, Vercel, etc., and is changing how web services are developed and delivered.” - Joe Volat, From Milestone PR.

UX Design

“On the UX design front, there is a trend towards a more simplified and streamlined approach to navigation and whitespace. Many designers are moving navigation out of the top nav, and making options more prominent. Others are focusing on design simplicity in the page content, reducing clutter. Designers are now looking for new ways to capture the user’s attention using music UX, blending reality and illustration, and utilizing animation.

On the development front, headless website development is growing in popularity, allowing developers to build powerful, in-browser interactive experiences and freeing front-end developers from the constraints of the back-end architecture.” - Omari Valentine, From Off the Lip.

Multiple Trends will be in Demand

“Some of the trends for web development that are gaining ground for websites are:

  • The rapidly increasing adoption of Progressive Web Apps (PWAs) for the web delivery experience
  • Greater incorporation of voice search capabilities in the architecture and content creation processes;
  • The proliferation of AI-supported web experiences that aim to engage more intuitively with users in real time to provide a smooth user experience.”

- Bryan Osima, CEO of Uvietech Software Solutions Inc.

  • Containerization and container-orchestration with Kubernetes.
  • Security through usage of Responsible Disclosure Programs
  • Typed languages >> untyped languages (JavaScript programers migrating to TypeScript, Python programmers using mypi, Sorbet for Ruby, the growing popularity of Rust, etc.)
  • "Serverless" functions like AWS Lambda and Google Cloud Function.”

- Andrew Cantino, from Iteration Labs, LLC.

“AI and Chatbots. Instant response boosts customer engagement and drives conversion. Customers feel appreciated and get their issues resolved quickly. With the help of AI and Machine Learning, Chatbots learn from the experience. They start to understand and interpret the context and become more human.

Voice search. It is more conversational and natural, so it enhances the user experience and affects SEO. But, the SEO for voice search differs from a traditional website SEO. So balancing two strategies to optimize your site for voice search and traditional SEO is a key to rank in voice search results.” - Michael Yurushkin, CTO & Founder of BroutonLab.

  • Chatbots: chat & chatbots are relatively new territory. That said, introducing them on to a site can increase the amount of sales and leads the business gets by 3-4 times. I think we'll start to see chatbots to automating business processes (like "I'd like to change my address" or "can I upgrade my service?") and development of services to take those requests and then have them applied automatically.
  • Mobile/responsive: Mobile sites have been a thing now for some time, but with Google completing the roll-out of "mobile-first" indexing (meaning your mobile site experience is more important to Google than the desktop one) and more people moving to using mobile, web development will have to follow suit.
  • Load speed/optimisation: With a lot of Google's changes being around site optimisation and speed, web development more than ever is going to be focussed on making sites better, faster and easier to use. This will include caching, content delivery networks and things like Cloud Flare for even some of the most basic sites.”

- Rich Mehta, Founder of Rigorous Digital.