An eCommerce platform is the backbone of the retail industry including B2B or B2C enterprises. It helps to streamline businesses in the way it interacts with the employees, clients, and customers. eCommerce platforms are the software applications that allows businesses to implement complex functions both in front-end and back-end. It includes various features such as inventory management, CRM, web-design, warehouse management, and many more.
Businesses had to build their platform in-house with the software development team. This was burdensome, time-consuming, and very costly work. To overcome this difficulty, eCommerce platform is developed and we have various eCommerce platforms available that include open-source, Cloud eCommerce, Build-your-own and free eCommerce platform, SaaS eCommerce platform.
Today, many businesses consult eCommerce Web Development firms to get best solutions for their business in various channels and could increase Return On Investment.
According to the Statista report, ecommerce industry current worth is $2.3 trillion and it is predicted to set nearly double to $4.8 trillion by end of 2021.
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Customizable and User-friendly eCommerce platform
This is one of the vital features of eCommerce platforms. Creating a simple flow and easy to use UI along with a wide range of choices to merchants to customize their website or e-store as per their business needs and without the requirement of any technical knowledge. For example, Shopify, BigCommerce, WordPress, and many more have capitalized on this opportunity. They get all the important tools which are useful for their store in one place without the need to leave the platform structure. Always look for a platform which is easy to customize and flexible.
Pre-built Plugins and solutions
Plugins are essential as it saves time, efforts, money, and confusions. Your business requirements will be a determining factor when deciding on the plugins that will work best for your e-store. When selecting at the eCommerce platforms, think of what plugins or integration you will need or already use for your business. For example, email marketing tools, product reviews plugin, app for shipping your products, etc.
The website theme describes the design of your online store. Many eCommerce platforms offer a wide range of themes which include themes that are free with subscription and others are premium require an additional fee to use. These themes will often set your website or e-store apart and making it a unique shopping experience for your consumers. Because themes play quite a big role in any website, this would catch the first impression of the user or a viewer. If your theme is attentive enough to catch the user eye lens, then he/she would definitely move into surfing your website, its features, the e-commerce products, offers, etc. and ultimately you would gain new customers.
Always selecting an eCommerce that is SEO-friendly. As your website or e-store must appear on top of google search pages, Seo-friendly websites help your target potential customers to find your website easily and increase revenues. It provides a user-friendly experience to the visitors that engage traffic and enhance the lead conversion rate.
Flexibility and scalability
An eCommerce platform should be scalable and flexible enough to meet future business needs. Advance planning will help to add features or functionalities with the least investment of efforts, time and money. Business owners can choose your own hosting service provider, get the design of your choice, and change the business model as needed.
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24/7 technical support
Certain eCommerce platforms only offer technical support during business hours in their time zones. Other platforms have 24/7 support services for their customers. It is also essential to consider which type of support is the eCommerce platform offering. Some also offer chat support, FAQ and tutorials, etc. Not just these, you need to be proficient to cope up the customer complaints and resolve them in less time. Because, no one would have enough patience to wait for a long time, and eventually they would start looking for other options. In addition to that, taking the feedback from your customers and working on them would also make good sense.
Pricing and Payment gateway
Nowadays, people are using digital wallets for shopping and other uses. As it is one of the easier and quicker ways to pay for products online, and requiring your consumers to get up to go find their credit card may lose you a sale. If you are selling your products internationally, you may also need to have payment options for international purchases as well. Therefore, it’s important that your eCommerce platform provides the businesses with a wide range of payment options for their store.
People are spending most of their time on mobile phones and are more interested to shop online using mobile applications or mobile browsers. Business owners are increasingly looking at eCommerce platforms that provide a mobile-ready experience of their website or online store. The eCommerce platform allows customers to easily access your online store as well as buy products on their mobile device. Also, your website must be responsive and should not have any compatible issues.
Robust and secure platform
Security is top-most priority in eCommerce business. While selecting an eCommerce platform make sure that the platform has SSL, PCI compliance, fraud prevention and data backups facility. An eCommerce website should be protected from data thefts and hacks.
Marketing solutions or features is an important factor to consider for selecting eCommerce platform that will help you stand out from the competition. It provides benefits to merchant to organize an easy marketing campaign and optimizations across different channels. Therefore, increase your online visibility and boost sales.
Choosing an eCommerce Platform for your business is the key factor to determine the profitability of any eCommerce business. When you use the relevant eCommerce platform for your business, it facilitates the day-to-day activity of processing online sales. An eCommerce platform that fully integrates all aspects of your business permits for smoother operations, and provides the opportunity to expand your business.