All through the history of eCommerce, it has been a continuous tale of improvements and new trends. The first representation of eCommerce was selling things across the internet. It later evolved to selling software components. Eventually, it was like Amazon and eBay, and now, we can see a massive improvement from the first versions of these eCommerce platforms.
After observing so much change in just three decades, it makes you know that such a venture is not going anywhere soon. With that said, as a seller or buyer on any eCommerce platform, you will need to evolve with the incoming trends. The first step to such growth is to know the new patterns first.
Significance of Monitoring eCommerce Trends
The world of eCommerce is one that is continuously evolving. The number of competitors any eCommerce platforms have is countless.
They also have global competitors. No matter how big your store is, you have to flow with the changing tides, so that you do not go out of the market.
Falling behind on the changing eCommerce trends makes you risk falling back drastically. If you can keep up with the incoming trends, you can implement changes quickly. This initiative keeps you at the top of things, and the forefront of the ever-changing world of eCommerce.
Over the years, some trends have come and gone, while some others are facing radical improvements. Additionally, some new trends are surfacing daily with advancements in technology. If you are looking to boost your business, here are some of the emerging trends to watch.
Table of Content
- 1. Voice Shopping
- 2. Multi-platform Sales
- 3. Augmented Reality
- 4. Increase in Mobile Shopping
- 5. Post COVID-19 eCommerce Sales Increment
- 6. Eco-Friendly Shopping
- 7. Use of Chatbots
- 8. More Diversity in Payment Options
- 9. Personalized User Experience
- 10. Investment in Artificial Intelligence
- 11. Wrapping up!
At the end of 2017, approximately 13% of the owners of smart speakers in the United States were using voice commands to make purchases. According to OC&C Strategy consultants, the prediction is that these numbers will increase to 55% by 2022. In other countries like the United Kingdom, the voice shopping rate has also increased.
Although voice shipping is still in progression, statistics show that it will also increase in the coming years. Voice searching is non-visual, so the actual browsing experience is not too helpful. The use of voice searching is more useful during the checkout of a product that you want to buy.
More e-Commerce platforms are emerging, especially social media, for marketing and sales. People use the Facebook marketplace, Instagram, Shopify, and TikTok for advertisement, purchases, and more. These platforms also have influencers that can help in marketing your product.
Another platform influencers use to advertise your products is youtube. As an eCommerce seller, you can sponsor these influencers, and also sell your products on these social media platforms.
A significant problem all online shoppers can relate to is the inability to see what they are buying. Augmented reality changes the face of online shopping and helps shoppers visualize the products they purchase.
There are also options to test the product the same way you would during a physical shopping process. Augmented reality improves customer experience and helps them buy products with good quality.
Increase in Mobile Shopping
Mobile shopping has been a growing medium for eCommerce. Statistics show that by 2021, 73% of the eCommerce sales will be on mobile devices.
It is time to make your page more mobile-friendly to fit the forecast for increased mobile sales. Earlier online shopping platforms were desktop-friendly because more people used desktops for routine activities and shopping.
Now, millennial youths find using their phones more helpful and use their phones for shopping and other activities. Steering toward making your e-shop mobile-friendly will improve your customer satisfaction and increase the possibility of returning.
Post COVID-19 eCommerce Sales Increment
The role of the COVID-19 in eCommerce is enormous. When businesses closed down, and the government placed physical movement limitations, people turned to eCommerce merchants to meet their daily needs.
Buying and selling online became a huge deal, and while physical businesses are shutting down and going bankrupt, online shops are thriving.
Another trend among the youths of today is one that gives room in saving the mother earth. Most consumers steer towards green practices and environmentally friendly buying.
In light of the dangers of global warming, people are now more environmentally conscious, so online businesses need to follow this pattern to keep their customers happy.
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Use of Chatbots
This trend is quite self-explanatory. It allows AI-powered chatbots to interact with customers and answer their queries.
In some cases, it lets users place orders and gives them the total cost and the time it will take to process their requests.
More Diversity in Payment Options
Before, payment options were minimal; you could only use credit or debit cards to pay for goods online. Now, online shopping embraces the use of cryptocurrencies, cash on delivery options, and more.
More importantly, mobile phones are introducing digital wallets that let you transfer money quickly. With all these emerging options, payment is now more straightforward, and people are more open to the idea of online shopping.
Personalized User Experience
Localization is a means of personalizing customer experience by altering the website contents. Here the seller uses the buyer's IP address to make shopping more home-friendly.
Personalization makes the whole shopping experience better for the users.
Investment in Artificial Intelligence
Speaking about a personalized shopping experience, artificial intelligence would help in making the shopping experience more personalized for a buyer. It works like analytics to show you items based on your browsing history.
AI makes use of big data to improve predictions, so this will be a problem for smaller eCommerce enterprises. However, partnerships with third-party applications can help them work around the restrictions.
It is now undeniable that eCommerce is growing, and new trends are coming. If you stick to the old patterns, you may lose your customers slowly to people that sell the same products and have better customer experience. Also, stay in tune with the changing trends and run feasibility studies before implementing new changes.
Author Name: Alejandro Rioja
Description: Alejandro Rioja is a growth-minded marketer who loves all things digital marketing (SEO, automation, and more). He is the chairman of Flux Ventures, which owns Flux Chargers, Flux.LA, Future Sharks, Young Slacker, The Insurance Nerd, SoInfluential, Crypto Times, Mentioned, Remarkable, TotalGirlBoss, Absolute Baller and Authority Daily. You can connect with him here.