Power BI vs Tableau - Which Is Best for Data Visualization

You will be surprised to know that 90% of the data in the world has been created in just the last two years. That's roughly 74x times the increase compared to 2010 (when the world had only 2 zettabytes of data). Mind-blowing!

What’s even more shocking is its prediction which could hit 181 zettabytes by 2025. Now just think about the significant loss businesses would face if they couldn't tap into the vital insights buried in their big data.

Moving with advancement and adopting the right tool to efficiently extract actionable insights is a smart move to deal with this.

Power BI and Tableau – the two leaders in data visualization and business intelligence, evolved significantly over the years and have become the go-to choices for C-level executives.

With a range of exceptional features and tremendous capabilities in each, it can be tough to decide which one is the best fit for a CTO.

So, here we will delve deeper and simplify this fact with detailed comparisons and insights, helping you make an ideal decision for your unique requirements. Let’s begin with the Tableau vs Power BI market share.

What is the market share of Power BI?

As per reports, Power BI holds a significant market share of 36% in the business intelligence tool category. Power BI has a broad range of user base across multiple industries and businesses of all ages are constantly adopting it.

What is the market share of Tableau?

A quite old player in the market as compared to Power BI, Tableau has remained a popular choice in the BI market. Tableau ranked second in the business intelligence tool category with an estimated market share of 20% .

You can see that both tools are quite popular in the market and have certain advantages over each other which creates great confusion in choosing to select the right tool.

To overcome this dilemma, let’s explore features and disparities between these two tools as shown below.

Power BI vs Tableau: Performance

Performance in Power BI vs Tableau varies depending on factors like data volume, visualization complexity, query optimization, and hardware utilities. Well, Power BI and Tableau both offer smooth performance however, Tableau remains a popular name in the market because of its performance.

On the other hand, we can see a significant improvement in Power BI’s performance. Power BI performs faster in case of limited data sources. Tableau has great performing capability to handle large amounts of data sets. It is quite fast and provides extensive functionality for data visualization.

Read More: Microsoft Power BI And PowerApps Development: Transforming The Healthcare Sector

Power BI vs Tableau: Which BI Tool Should a CTO Choose?

This question pinpoints the basic necessity of your organization and certain data visualization needs to select an ideal option. Power BI has its own set of advantages such as integration with Microsoft products, data modeling capabilities, and cost-effective solutions. Tableau is preferable if you have quite a high budget to spend and want to accomplish your detailed analytical needs. Well, Power BI can be preferable if you are looking for cost-effective solutions.

So ultimately choosing between Power BI and Tableau depends on your specific business requirements at most. Now let’s consider some factors that CTOs should consider when selecting the best tool.

Take a look at these prime Power BI use cases we've crafted for our industry CTOs. These BI examples helped them simplify their operational decisions!

HealthTech

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Custom

LegalTech

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FinTech

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Tableau vs Power BI - Factors to Consider Before Deciding

While choosing between Power BI and Tableau, CTOs should consider the following factors;

• First of all, it's crucial to consider your budget, both products differ in pricing scenarios so carefully analyze pricing plans and choose accordingly.
• Compare the features of both tools and check out which features are essential for your business needs and select as per your needs.
• Next, consider the compatibility of both tools with your existing infrastructure.
• Evaluate the ease of usage of both tools and analyze which tool can be more preferable and easier to use for your team. Prioritize that technology your team is already familiar with, which can reduce additional expense of training.
• It’s also important to know which tool provides scalability to meet your growing organizational needs. This way, you can be saved from future expenses to purchase another tool for your growing needs.

These are the primary aspects CTOs should consider before making a choice.

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Step Area Chart

Our Step Chart visualization built with Power BI provides a simple way to grasp complex time-related data, enabling faster, data-driven decision-making.

Why is it worth using?

• Helps identify trends 40% more accurately.
• Cuts analysis time by 25%.
• Highly customizable.
• Popular among over 250,000 professionals.
• Speeds up data-driven decisions in Fortune 500 companies.

View Live Demo

Pie Chart

This personalized pie chart brings data to life with labeled sections, vibrant colors, and interactive tooltips. Click on slices to explore details and filter insights effortlessly!

Why is it worth using?

• Clear category representation.
• Adaptable dynamic data.
• Highly customizable.
• Highlighting specific data points.
• 40% trend identification improvement.
• 25% analysis time reduction.

View Live Demo

Bump Chart

Track ranking changes over time with our Bump Chart for Power BI. Gain clear insights into performance dynamics and compare entities effortlessly!

Why is it worth using?

• Gain clarity on performance shifts over time.
• Customized colors, and tooltips to fit your needs.
• Ideal for data analysts, business leaders, and financial planners.
• Make smarter decisions with trend insights.
• Track rankings effortlessly for action.

View Live Demo

Power BI vs Tableau - Which Is Best for Data Visualization You will be surprised to know that 90% of the data in the world has been created in just the last two years. That's roughly 74x times the increase compared to 2010 (when the world had only 2 zettabytes of data). Mind-blowing! What’s even more shocking is its prediction which could hit 181 zettabytes by 2025. Now just think about the significant loss businesses would face if they couldn't tap into the vital insights buried in their big data. Moving with advancement and adopting the right tool to efficiently extract actionable insights is a smart move to deal with this. Power BI and Tableau – the two leaders in data visualization and business intelligence, evolved significantly over the years and have become the go-to choices for C-level executives. With a range of exceptional features and tremendous capabilities in each, it can be tough to decide which one is the best fit for a CTO. So, here we will delve deeper and simplify this fact with detailed comparisons and insights, helping you make an ideal decision for your unique requirements. Let’s begin with the Tableau vs Power BI market share. What is the market share of Power BI? As per reports, Power BI holds a significant market share of 36% in the business intelligence tool category. Power BI has a broad range of user base across multiple industries and businesses of all ages are constantly adopting it. What is the market share of Tableau? A quite old player in the market as compared to Power BI, Tableau has remained a popular choice in the BI market. Tableau ranked second in the business intelligence tool category with an estimated market share of 20% . You can see that both tools are quite popular in the market and have certain advantages over each other which creates great confusion in choosing to select the right tool. To overcome this dilemma, let’s explore features and disparities between these two tools as shown below. Power BI vs Tableau: Features Given below are the top 5 features that make these two platforms unique from each other. User Interface Tableau has an intuitive user interface making it easier to understand and navigate to all analysis and visualization tools. The user interface of Power BI has easy navigation to tools and also includes drag and drop functionality, color palettes and fonts, and pre-built templates to help you quickly create visualization. Data Sources Power BI supports connectivity with multiple data sources including salesforce, Azure SQL database, Microsoft SQL server, oracle, web-based data sources, and many more. Tableau can connect with several data sources like flat files, cloud-based sources, relational databases, cubes, etc. Data Visualization With Power BI you can access a wide range of visualization options like filled maps, charts, ArcGIS maps, treemaps, funnel charts, network graphs, etc helping you gain insight into data. On the other hand, Tableau provides options like line charts, bar charts, pie charts, area charts, scatter plots, and more for data visualization. Build quality-rich applications quickly with our Power Apps Consulting Services Contact us now Security Both BI tools provide robust security features like data encryption, role-based access control, multi-factor authentication, data masking, and auditing. However, with Power BI you can avail threat detection capabilities to protect your data against malicious acts. Collaboration Tableau has limited data sharing and collaboration capabilities where users first need to publish dashboards on the Tableau server before sharing. With Power BI you can easily create and share data reports with others. Power BI vs Tableau: Performance Performance in Power BI vs Tableau varies depending on factors like data volume, visualization complexity, query optimization, and hardware utilities. Well, Power BI and Tableau both offer smooth performance however, Tableau remains a popular name in the market because of its performance. On the other hand, we can see a significant improvement in Power BI’s performance. Power BI performs faster in case of limited data sources. Tableau has great performing capability to handle large amounts of data sets. It is quite fast and provides extensive functionality for data visualization. Read More: Microsoft Power BI And PowerApps Development: Transforming The Healthcare Sector Cost of Tableau vs Power BI The major differences between Power BI and Tableau can be disclosed in their pricing structures. Pricing Structure of Power BI Power BI Desktop: Available for free. It’s suitable for individual users but not for organizations. Power BI Pro: Starting from $13.70 per user/month. However, you can access this for free if you have Office 365 subscription. Power BI Premium: Starting from $27.50 per user. Quite similar functionality to the Power BI Pro Plan but with extended storage capacity. Pricing Structure of Tableau Tableau Public: Free plan, useful for individual users but the visualizations will be viewable publicly. Tableau Creator: Starting from $70 per user/month. Suitable for individuals and team members allowing access to Tableau desktop and Tableau prep builder tools. Tableau Explorer: It costs around $42 per month/user, allowing you to discover data with self-service analytics. Tableau Viewer: Starting from $15/per month/user, here you can access Tableau server. Automate your recursive workflows with our Power Automate consulting services Get in Touch Power BI vs Tableau: Pros and Cons Let's check out the advantages and disadvantages of Tableau and Power BI to determine the best one for learning and creating effective data models and how each of them offers interactive dashboards for better understanding the complex data. Pros and cons of Power BI Pros Cons It lets you avail a lot of visualization possibilities. Steeper learning curve especially for those unfamiliar with Microsoft products. Allows you to access several channels to share data reports and dashboards. Very limited options to configure visualization suiting your certain needs. You can get real-time data insights, monitor and analyze the data with current updates. The desktop version is accessible for free, but it requires a subscription for advanced and cloud services. It provides mobile accessibility for iOS and Android. There are limited customization options available for visualizing data. With Power Query you can clean and transform data in the import process, eliminating the usage of external data preparation tools. It may take longer to process data and generate reports and you might face performance issues while dealing with large and complex data sets. In Power BI you can even get an option to upload and view your data in MS Excel. With the lack of offline support, you have to rely on constant internet access to use cloud services.   Read More: PowerApps development vs Power BI development: What's the difference Pros and Cons of Tableau Pros Cons Tableau is high-performing and handles large data sets with ease. A user must have SQL knowledge to craft rich data from multiple resources. It provides user guidance through online training, courses, forums, etc. With Tableau you cannot get automatic report refreshes where manual effort is required. Compared to other tools, Tableau is a low-cost solution. A major drawback is that only the recent version supports revision history. It supports iOS and Android devices, allowing you to access your data quickly at your fingertips. Tableau software is easy to use for BI applications but doesn’t provide a platform for building widely shared analytic apps. The simple interface and drag-and-drop functionality make it easy for users to get started. It has limited co-working and advanced features to collaborate in different teams. A broad user and developer community to get answers to your queries. Not suitable for businesses having extended deployment and broad-scale business.   Power BI vs Tableau: Integration When comparing Power BI vs Tableau for integration needs, both tools provide an ample number of integration options. Tableau's integration capabilities allow users to access and visualize data from various sources. Its REST API enables easy embedding of Tableau visualizations in web applications, making it simple to integrate Tableau into existing apps without writing code. This allows users to connect to multiple data sources and gain deeper insights for making informed decisions. Power BI offers seamless integration with Microsoft products like SharePoint, Teams, Outlook, etc. This way, you can easily link and combine data from multiple sources to create insights. Consider Power BI if you are highly dependent on the Microsoft 365 environment. Read More: Microsoft Fabric vs Power BI Power BI vs Tableau: Which BI Tool Should a CTO Choose? This question pinpoints the basic necessity of your organization and certain data visualization needs to select an ideal option. Power BI has its own set of advantages such as integration with Microsoft products, data modeling capabilities, and cost-effective solutions. Tableau is preferable if you have quite a high budget to spend and want to accomplish your detailed analytical needs. Well, Power BI can be preferable if you are looking for cost-effective solutions. So ultimately choosing between Power BI and Tableau depends on your specific business requirements at most. Now let’s consider some factors that CTOs should consider when selecting the best tool. Take a look at these prime Power BI use cases we've crafted for our industry CTOs. These BI examples helped them simplify their operational decisions! HealthTech View Demo Custom LegalTech View Demo Custom FinTech View Demo Custom Tableau vs Power BI - Factors to Consider Before Deciding While choosing between Power BI and Tableau, CTOs should consider the following factors; First of all, it's crucial to consider your budget, both products differ in pricing scenarios so carefully analyze pricing plans and choose accordingly. Compare the features of both tools and check out which features are essential for your business needs and select as per your needs. Next, consider the compatibility of both tools with your existing infrastructure. Evaluate the ease of usage of both tools and analyze which tool can be more preferable and easier to use for your team. Prioritize that technology your team is already familiar with, which can reduce additional expense of training. It’s also important to know which tool provides scalability to meet your growing organizational needs. This way, you can be saved from future expenses to purchase another tool for your growing needs. These are the primary aspects CTOs should consider before making a choice. Improve your application performance with our Azure SQL Database Services. Contact us Power BI vs Tableau: Decision-making It is doubtless to say Power BI and Tableau are leading tools for data analysis and custom dashboards. But when it comes to choosing, several experts get puzzled at this point. The debate for Power BI vs Tableau is never-ending. Both tools come up with new releases and feature additions. Hence, you should stick with your certain functionality needs, usage, scalability, and cost considerations to find the best match.   Power BI vs Tableau - Key Insights for CTOs Making Data-Driven Decisions   In this blog, we compared Power BI vs Tableau with their features, pricing, and integration capabilities. Hope this helps you get the right direction on your journey to select the best data visualization tool. Get Secure Power BI consulting services from iFour. Our diligent Power BI experts helps you build effective data models and interactive dashboards for better understanding of your business data. Our Power BI Templates (Turning insights into various data visualizations) Step Area Chart Our Step Chart visualization built with Power BI provides a simple way to grasp complex time-related data, enabling faster, data-driven decision-making. Why is it worth using? Helps identify trends 40% more accurately. Cuts analysis time by 25%. Highly customizable. Popular among over 250,000 professionals. Speeds up data-driven decisions in Fortune 500 companies. View Live Demo Pie Chart This personalized pie chart brings data to life with labeled sections, vibrant colors, and interactive tooltips. Click on slices to explore details and filter insights effortlessly! Why is it worth using? Clear category representation. Adaptable dynamic data. Highly customizable. Highlighting specific data points. 40% trend identification improvement. 25% analysis time reduction. View Live Demo Bump Chart Track ranking changes over time with our Bump Chart for Power BI. Gain clear insights into performance dynamics and compare entities effortlessly! Why is it worth using? Gain clarity on performance shifts over time. Customized colors, and tooltips to fit your needs. Ideal for data analysts, business leaders, and financial planners. Make smarter decisions with trend insights. Track rankings effortlessly for action. View Live Demo Tableau vs Power BI - FAQs 1. Does Power BI require coding? No. Power BI does not require coding. However, having basic knowledge of formula language like DAX (Data Analysis Expression) can be advantageous to create more sophisticated reports and analyses. 2. Does Tableau require coding? There is no coding required to get started with Tableau. It is a powerful data visualization tool allowing to create and share dashboards. Having a basic understanding of data concepts can evaluate your ability to utilize the tool. 3. Which is better, Power BI or Tableau? It’s tricky to declare a better tool between Power BI and Tableau. But it depends on the scenarios to choose between Power BI vs Tableau, if are familiar with the SQL concept then Tableau can be a better option. While if you prefer MS Excel then stick with Power BI. 4. What is better than Power BI? Some great alternatives to Power BI include Tableau, DOMO, SAP BI, MicroStrategy, and more that has advanced functionality and different solutions to accomplish user’s certain needs. 5. Is Tableau still relevant in 2024? Yes, Tableau is still relevant in 2024, with its advanced analytical functionality. Well, Tableau lacks popularity compared to Power BI, however, we can see a major growth in revenue rate since Salesforce acquired Tableau. 6. What are the advantages of Power BI over Tableau? Power BI has multiple advantages over Tableau, such as; The user-friendly interface makes it easy for users and even for beginners to get started with. Allows you to access step-by-step guidance to create reports. It provides absolute integration with Microsoft tools including Azure, Excel, SQL server, etc, making it more appropriate for businesses already using Microsoft products. Another great advantage of using Power BI is its robust business intelligence and data preparation capabilities. Power BI makes a more affordable and cost-effective solution especially for small to medium-scale businesses. Moreover, Power BI offers real-time access to information and allows customized security features, interactive UI/UX features, and more features making it more beneficial than Tableau. 7. What are the advantages of Tableau over Power BI? Tableau provides a lot of benefits that outweigh the use of Power BI such as; The ease of usage, High-performing and scalable to meet your growing needs. Tableau provides multiple visualization options like geographical mapping, custom visualization, chart types, and more. You can get support from a large community of users and programmers, It provides flexibility for deployment options such as cloud, on-premises, and hybrid. You should definitely check out this cool debate on Tableau vs Power BI! It features expert opinions and their experiences about these tools

Kapil Panchal

A passionate Technical writer and an SEO freak working as a Content Development Manager at iFour Technolab, USA. With extensive experience in IT, Services, and Product sectors, I relish writing about technology and love sharing exceptional insights on various platforms. I believe in constant learning and am passionate about being better every day.