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Performing a Website Migration? Avoid these Basic Mistakes


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Performing_a_Website_Migration_Avoid_these_Basic_Mistakes

Table of Content

Performing site migration can effectively benefit your business website but a lot could get slip up during the process. What’s more annoying is that everything linked to the website such as sitemap issues, improper redirects, broken internal links, files, and so on, must be kept focused. Neglecting any of these could rigorously affect your website traffic and hard-earned SEO ranking. Furthermore, you'd be left with no choice but to rely on trial and error to figure out what's causing your traffic decline. Hence, before getting a wiggle on, you must devise solid strategies and prevent basic mistakes.

Here in this blog, we will learn how to avoid general mistakes while performing a website migration.

Not blocking search engines from the testing site

“This creates duplicate content, which can tank your website's SEO rankings. The testing site, and all of its subdomains, should be blocked via robots.txt and a no index, no follow tag in the header of the entire site. Better yet, create a password-protected staging site. You want that site to be locked down like Fort Knox.”

- Meaghan Thomas, Co-Owner of  Pinch Spice Market
 

Not storing a back-up

“What you must keep in mind before going on with your website migration is that no matter how innovative and integrated a technology is, sudden loss of accounts and works are inevitable, especially when actions are done via internet access. *This is why it's best that you store a back-up of all your files, should any unlikely event like this happen. *Back-ups are also essential in recreating your site, and having a basis of whether the migration was completed and executed well enough, which is a must if you hired someone else to do that specific job.”

- Willie Greer, Founder of  The Product Analyst
 

There is no plan

“Some of the biggest mistakes that happen with website migration is that: there is no plan, or you are not thinking about the potential risks, you forgo any backups, you get the robots access all wrong, you ignore redirects and canonical tags and you decline to check for errors. Getting one of these mistakes in your situation would be bad, but to have more than one would make the entire possible impossible to move away from and fix easily. To avoid these mistakes, always check for risks and errors before you move anything, and always have a backup for any quick changes.”

- Salinder Kohli, Lead Developer of  Coffeeble
 

Ensuring your image URLs have a security certificate

“When migrating a website, most site owners overlook securing image assets with a security certificate, preventing the images from loading. Not having your images load crushes user experience and wouldn't be caught but automated website audits.”

- Joe Babi, Founder of  Joseph Paul Digital Agency
 

Neglecting to de-duplicate material on the website

“One Common website migration mistake is neglecting to de-duplicate material on the website. When migrating a website, several minor details will slip through the cracks. Consider duplicate material. Perhaps you generated unique content and ended up assigning it to two new domain sites. Though unintentional, your behavior could result in a pleasant Google penalty or at the very least a significant decrease in your search engine performance. This is a common error that happens as you attempt to act too vigorously and rapidly against an unrealistic migration deadline. Reduce the speed and search for repetition.”

- Mike Chappell, Founder of  Formspal
 



Migrating Exclusively to increase the traffic and lead generation sources

“While your migrated site may look amazing as a result of careful planning and a designer touch, it may not work as well for a time. Avoid being too alarmed if you do not have twice the traffic. Over all, Google would not recognize freshness or beauty when awarding organic page performance. In general, you can focus on retaining all of your relation love throughout the migration phase. However, do not anticipate increased traffic. Other than that, concentrate your efforts on retaining the traffic that existed prior to migration.”

- Carole Murphy, Creative Content Designer at  Top Sewing Machines UK
 

Not allotting enough time for testing before making the site live

“The most common website migration mistake is not allotting enough time for testing before making the site live. There should also be a backup of the existing site in case there are any significant problems. After, there should be a large amount of time to reach checkpoints and test the website before releasing it to customers. Finally, after publishing, continue to check the website for any errors, broken links, or glitches.”

- Joan Siopes, Digital Marketing Manager at  Herrman and Herrman PLLC
 

“When it comes to migration mistakes, there are a lot of items that I could list here. However, what I noticed is that most of these problems are affected by one major common mistake: *not testing the migrated website properly.

Many common problems could be identified if a good test plan was prepared beforehand. That includes allocating enough time to test the website thoroughly.

You could think of problems like:

  1. - not migrating the email domain (the MX entry);
  2. - not migrating the redirect entries;
  3. - not setting up the robots file correctly;
  4. - forgetting to allow access to crawlers, and so on.

But you can see that, given enough time to test, all these problems can be quickly identified and corrected. This shows how important it is to plan all stages of the website migration, from the first steps, including backups, to testing, and up to the moment when it goes live.

Another important action that needs to be done, in my opinion, is to warn the user that the website is under maintenance during that period, even if it is up. Maybe you did test it, but some problems only appear in a specific situation. Then, to fix it, you may need to interrupt the site for a while. If the user knows that the website is under maintenance, they will be more understanding if something wrong occurs.”

- Edward Eugen, Tech and Gadget Reviewer at  10Beasts
 

Improperly setting up 301 redirects

“Improperly setting up 301 redirects is the most crucial mistake that can be made during website migration. Doing so would greatly damage your PageRank—Google's formula for judging page value based on link quality and quantity. Failing to use canonical tags will cause duplicate content issues. Search engines might pick the wrong URL instead of the intended original. Improper management of robot access is another common mistake. Robot access has to be disallowed during migration, but more importantly, has to be re-allowed once the site is live.”

- Marcus Clarke, Founder of  Searchant.co
 

Multiple mistakes need to keep in mind

“Website Migration is a really challenging operation that requires *a lot of thorough planning*. If done well, it can definitely result in more growth for your website and your business. When done wrong, it can tank and hurt your progress instead. You want your migration to be as smooth as possible for you and everyone that lands on your site, so here are 3 common website migration mistakes to avoid:

  1. *Underestimating the Importance of a Backup*
  2. When making changes to your website, it's absolutely critical to have a backup in place in case anything goes south. Having a stored copy of your current website and database lets you have the option to revert back to the previous version if needed.

  3. *Incorrect Robot Access*
  4. In the majority of cases, you'll want robots or search engine crawlers to have access to your site in order for it to show up in their SERPs. But what you don't want is for incomplete or transitioning pages to show up there and potentially damage your SEO authority. Consider which pages you want search engine crawlers to have access to and restrict access to areas that are not meant to be public.

  5. *Forgetting to Update Off-Site Information*
  6. It's important to remember that business information across all platforms that aid in your visibility and online presence needs to be updated. You can also help search engines index your business's updated URL and pages by submitting a fresh and thorough XML sitemap.”

- Matthew Paxton, Founder of  Hypernia
 


Searching for the best eCommerce solution provider ?

Contact now.


“One of the biggest mistakes that can cost you a ton to fix is not having adequate backups. You should always make several backups of your site and all your database files. Everything you have running should be backed up in multiple locations. This is because backups can sometimes become corrupted due to network errors or other issues. If part of your backup is corrupted and you only made one it will be very costly to recover that data if it's possible at all.

The other mistake I see often is not putting in redirects. You need to have all of your redirects set up as soon as possible. Nothing kills the user experience faster than a dead link, so it's imperative that you don't launch with any. Plugins and apps can help you check for them so there's really no excuse to have dead links on your site.”

- Rex Freiberger, CEO of  Gadget Review
 


Lack of Testing Time

You need a robust amount of testing time for the new site before you migrate. If you fail to take this step, you risk having bugs and glitches in the new site, which will affect overall business operations on a variety of levels.


Forgetting to Delete Old Sitemaps

You never want Google to point your current or potential customers to a no longer used domain. Ever. Therefore, be sure that all old sitemaps are pushed to be inactive.


No Prep for Monitoring the New Site

While you might be excited about your website migration, don't forget to set up some sort of monitoring system for your new site. As an example, make sure you create something on Google regarding its Webmaster Tools function, and Google also has a Move Site tool which can be helpful as well. The endgame is that you can monitor traffic and results from both sites during the transition.”

- Thomas Hawkins, Owner of  Electrician Apprentice HQ
 

“Common website migration mistakes are lack of project management, not allocating enough time for testing, and forgetting backups. These are the common mistakes I have observed. Lacking project management means that you are not thinking of plans or not thinking about the risks of migrating. Sometimes, you grab the changes because it sounds easy for you. However, website migration needs a goal and you need to make sure that important steps are covered for site improvement. Migration also needs to do a trial. You need to have a trial period for you to assess and evaluate what lacks in your plan or idea. This is the period where the future of your site lies ahead.

Lastly, backup is an essential part of website migration. Why? Because anytime you make a change to your site, having a backup in place can save you if ever something goes wrong.”

- Tim Robertson, Founder of  inVPN.com
 

Conclusion

Website migration is a drastic task to perform as it has both positive and negative impacts for the website. For it to be a success, you have to focus on SEO factors and pay strong attention to other crucial elements. Simple negligence can result in huge intricacies, and consume time to identify and resolve concerns. In this blog, we have gone through various factors to consider while performing site migration. This will help you to avoid basic mistakes during the migration process.

Performing a Website Migration? Avoid these Basic Mistakes

Performing_a_Website_Migration_Avoid_these_Basic_Mistakes

Table of Content

Performing site migration can effectively benefit your business website but a lot could get slip up during the process. What’s more annoying is that everything linked to the website such as sitemap issues, improper redirects, broken internal links, files, and so on, must be kept focused. Neglecting any of these could rigorously affect your website traffic and hard-earned SEO ranking. Furthermore, you'd be left with no choice but to rely on trial and error to figure out what's causing your traffic decline. Hence, before getting a wiggle on, you must devise solid strategies and prevent basic mistakes.

Here in this blog, we will learn how to avoid general mistakes while performing a website migration.

Not blocking search engines from the testing site

“This creates duplicate content, which can tank your website's SEO rankings. The testing site, and all of its subdomains, should be blocked via robots.txt and a no index, no follow tag in the header of the entire site. Better yet, create a password-protected staging site. You want that site to be locked down like Fort Knox.”

- Meaghan Thomas, Co-Owner of  Pinch Spice Market
 

Not storing a back-up

“What you must keep in mind before going on with your website migration is that no matter how innovative and integrated a technology is, sudden loss of accounts and works are inevitable, especially when actions are done via internet access. *This is why it's best that you store a back-up of all your files, should any unlikely event like this happen. *Back-ups are also essential in recreating your site, and having a basis of whether the migration was completed and executed well enough, which is a must if you hired someone else to do that specific job.”

- Willie Greer, Founder of  The Product Analyst
 

There is no plan

“Some of the biggest mistakes that happen with website migration is that: there is no plan, or you are not thinking about the potential risks, you forgo any backups, you get the robots access all wrong, you ignore redirects and canonical tags and you decline to check for errors. Getting one of these mistakes in your situation would be bad, but to have more than one would make the entire possible impossible to move away from and fix easily. To avoid these mistakes, always check for risks and errors before you move anything, and always have a backup for any quick changes.”

- Salinder Kohli, Lead Developer of  Coffeeble
 

Ensuring your image URLs have a security certificate

“When migrating a website, most site owners overlook securing image assets with a security certificate, preventing the images from loading. Not having your images load crushes user experience and wouldn't be caught but automated website audits.”

- Joe Babi, Founder of  Joseph Paul Digital Agency
 

Neglecting to de-duplicate material on the website

“One Common website migration mistake is neglecting to de-duplicate material on the website. When migrating a website, several minor details will slip through the cracks. Consider duplicate material. Perhaps you generated unique content and ended up assigning it to two new domain sites. Though unintentional, your behavior could result in a pleasant Google penalty or at the very least a significant decrease in your search engine performance. This is a common error that happens as you attempt to act too vigorously and rapidly against an unrealistic migration deadline. Reduce the speed and search for repetition.”

- Mike Chappell, Founder of  Formspal
 



Migrating Exclusively to increase the traffic and lead generation sources

“While your migrated site may look amazing as a result of careful planning and a designer touch, it may not work as well for a time. Avoid being too alarmed if you do not have twice the traffic. Over all, Google would not recognize freshness or beauty when awarding organic page performance. In general, you can focus on retaining all of your relation love throughout the migration phase. However, do not anticipate increased traffic. Other than that, concentrate your efforts on retaining the traffic that existed prior to migration.”

- Carole Murphy, Creative Content Designer at  Top Sewing Machines UK
 

Not allotting enough time for testing before making the site live

“The most common website migration mistake is not allotting enough time for testing before making the site live. There should also be a backup of the existing site in case there are any significant problems. After, there should be a large amount of time to reach checkpoints and test the website before releasing it to customers. Finally, after publishing, continue to check the website for any errors, broken links, or glitches.”

- Joan Siopes, Digital Marketing Manager at  Herrman and Herrman PLLC
 

“When it comes to migration mistakes, there are a lot of items that I could list here. However, what I noticed is that most of these problems are affected by one major common mistake: *not testing the migrated website properly.

Many common problems could be identified if a good test plan was prepared beforehand. That includes allocating enough time to test the website thoroughly.

You could think of problems like:

  1. - not migrating the email domain (the MX entry);
  2. - not migrating the redirect entries;
  3. - not setting up the robots file correctly;
  4. - forgetting to allow access to crawlers, and so on.

But you can see that, given enough time to test, all these problems can be quickly identified and corrected. This shows how important it is to plan all stages of the website migration, from the first steps, including backups, to testing, and up to the moment when it goes live.

Another important action that needs to be done, in my opinion, is to warn the user that the website is under maintenance during that period, even if it is up. Maybe you did test it, but some problems only appear in a specific situation. Then, to fix it, you may need to interrupt the site for a while. If the user knows that the website is under maintenance, they will be more understanding if something wrong occurs.”

- Edward Eugen, Tech and Gadget Reviewer at  10Beasts
 

Improperly setting up 301 redirects

“Improperly setting up 301 redirects is the most crucial mistake that can be made during website migration. Doing so would greatly damage your PageRank—Google's formula for judging page value based on link quality and quantity. Failing to use canonical tags will cause duplicate content issues. Search engines might pick the wrong URL instead of the intended original. Improper management of robot access is another common mistake. Robot access has to be disallowed during migration, but more importantly, has to be re-allowed once the site is live.”

- Marcus Clarke, Founder of  Searchant.co
 

Multiple mistakes need to keep in mind

“Website Migration is a really challenging operation that requires *a lot of thorough planning*. If done well, it can definitely result in more growth for your website and your business. When done wrong, it can tank and hurt your progress instead. You want your migration to be as smooth as possible for you and everyone that lands on your site, so here are 3 common website migration mistakes to avoid:

  1. *Underestimating the Importance of a Backup*
  2. When making changes to your website, it's absolutely critical to have a backup in place in case anything goes south. Having a stored copy of your current website and database lets you have the option to revert back to the previous version if needed.

  3. *Incorrect Robot Access*
  4. In the majority of cases, you'll want robots or search engine crawlers to have access to your site in order for it to show up in their SERPs. But what you don't want is for incomplete or transitioning pages to show up there and potentially damage your SEO authority. Consider which pages you want search engine crawlers to have access to and restrict access to areas that are not meant to be public.

  5. *Forgetting to Update Off-Site Information*
  6. It's important to remember that business information across all platforms that aid in your visibility and online presence needs to be updated. You can also help search engines index your business's updated URL and pages by submitting a fresh and thorough XML sitemap.”

- Matthew Paxton, Founder of  Hypernia
 


Searching for the best eCommerce solution provider ?

Contact now.


“One of the biggest mistakes that can cost you a ton to fix is not having adequate backups. You should always make several backups of your site and all your database files. Everything you have running should be backed up in multiple locations. This is because backups can sometimes become corrupted due to network errors or other issues. If part of your backup is corrupted and you only made one it will be very costly to recover that data if it's possible at all.

The other mistake I see often is not putting in redirects. You need to have all of your redirects set up as soon as possible. Nothing kills the user experience faster than a dead link, so it's imperative that you don't launch with any. Plugins and apps can help you check for them so there's really no excuse to have dead links on your site.”

- Rex Freiberger, CEO of  Gadget Review
 


Lack of Testing Time

You need a robust amount of testing time for the new site before you migrate. If you fail to take this step, you risk having bugs and glitches in the new site, which will affect overall business operations on a variety of levels.


Forgetting to Delete Old Sitemaps

You never want Google to point your current or potential customers to a no longer used domain. Ever. Therefore, be sure that all old sitemaps are pushed to be inactive.


No Prep for Monitoring the New Site

While you might be excited about your website migration, don't forget to set up some sort of monitoring system for your new site. As an example, make sure you create something on Google regarding its Webmaster Tools function, and Google also has a Move Site tool which can be helpful as well. The endgame is that you can monitor traffic and results from both sites during the transition.”

- Thomas Hawkins, Owner of  Electrician Apprentice HQ
 

“Common website migration mistakes are lack of project management, not allocating enough time for testing, and forgetting backups. These are the common mistakes I have observed. Lacking project management means that you are not thinking of plans or not thinking about the risks of migrating. Sometimes, you grab the changes because it sounds easy for you. However, website migration needs a goal and you need to make sure that important steps are covered for site improvement. Migration also needs to do a trial. You need to have a trial period for you to assess and evaluate what lacks in your plan or idea. This is the period where the future of your site lies ahead.

Lastly, backup is an essential part of website migration. Why? Because anytime you make a change to your site, having a backup in place can save you if ever something goes wrong.”

- Tim Robertson, Founder of  inVPN.com
 

Conclusion

Website migration is a drastic task to perform as it has both positive and negative impacts for the website. For it to be a success, you have to focus on SEO factors and pay strong attention to other crucial elements. Simple negligence can result in huge intricacies, and consume time to identify and resolve concerns. In this blog, we have gone through various factors to consider while performing site migration. This will help you to avoid basic mistakes during the migration process.