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Trends-of-eCommerce-Development

Ecommerce around the world is on the rise at a steady pace and has never been a more booming business than right now. Latest trends in ecommerce industry evolve from different things. How will customers shop and what they buy and how they reply to marketing strategies engaged by businesses. Within the last decade, a lot of updated trends have emerged with a stupefying influence. Ecommerce firms like Walmart, Amazon and Alibaba have been at the cutting-edge of acquiring and benefiting from such trends.

Table of Content

 

This article provides insights of trending statistics, tools and latest of eCommerce website development you should follow to beat your competition.

Video Marketing Services will boom

“Nowadays there is a new trend in video marketing which is getting lots of attention. Many business owners, including me, believe that video content gets more engagement. Video content also shows authentication; for example, many businesses do live sessions for showing products for me; it is the best way to market the product. Live sessions get you instant conversions.”

- Majid Fareed, Digital Marketer at  Film Jackets
 

Dynamic Pricing options will pop up

“Pricing strategies will transpose to become dynamic and individualized, based on an enumeration of big data examining consumer flexibility. While this strategy is utilized to some extent in the airline industry, it's yet to leap into general eCommerce. Offline, these strategies are possible and sometimes used by smaller stores given the price tag is hidden from display.

However, online the accuracy of such developments would be significantly higher as the process will be based on data and not human conjecture. Overall, a shift to dynamic pricing will increase conversions and revenue, resulting in improvements in gross profit as the model adequately captures a consumer's ability to pay.”

- Ahmed Mir, Founder at  Sip Coffee House
 

Augmented Reality strengthens the reality of shopping

“It is flattering a major feature when it comes to online shopping. This trend assists online shoppers conceptualize the products that they’re fascinated in purchasing in a new light. Customers can now see how they would look while wearing a certain item of clothing or how their home would look like with a certain paint color, all of this before deciding whether to make a purchase. This helps online shoppers overcome the hurdle of not being able to see the product in person, elevating comparison shopping to a whole new level.”

- Jose Bellorín Tineo, Shopify Developer at  Santex Group
 

“I don’t think we’re quite there yet but I’m confident we’ll see an increase in the use of Augmented Reality (AR) in online shopping. The restrictions brought about by the pandemic will give rise to a demand for a more life-like shopping experience on e-commerce sites.

Shoppers will want to see how they would look while wearing a certain item of clothing or how a new floor lamp will look in the living room. Being able to visualize their purchases will help consumers overcome the hurdle of not being able to see the product first-hand, bringing comparison shopping to a whole new level. Hence, AR will be a big part of the online shopping experience this year and beyond.”

<

- Allan Borch, Founder at  DotcomDollar.com
 

   

Mobile Shopping has still made headway

“Mobile shopping is doing exceptionally in an electronic commerce as it has the comprehensible benefit of assuring consumers to shop from any place at any time. It is expected that more than 70% of e-commerce sales will take place on mobile devices by the end 2021. Most e-commerce businesses are trying their best to provide a smooth user experience on their e-commerce sites, with a number of payment options including e-wallets, strengthening the use of mobile technology as it grows.”

- Jose Bellorín Tineo, Shopify Developer at  Santex Group
 

Enhanced Multi-channel selling

“People do not use only one channel to buy a product. Now they have started approaching different channels in order to purchase a product. So, the latest eCommerce trend to look out for is multi-channel selling. The online business should now make themselves available on multiple channels in order to sell their product.”

- Azza Shahid, Outreach Consultant at  Heart Water
 

Facile delivery makes shopping seamless

“Items, whether for business or consumer use have to get to their destination, of course. In order to get items to customers more efficiently, and with more and more of the population relying on delivery services due to the pandemic’s ‘new normal,’ it’s necessary for fleets to be optimized in every sense of the word, especially in efficiency and their carbon footprint.”

- Marc Kuo, Founder and CEO at  Routific
 

Drop Shipping will keep conquering

“Drop Shipping is the most profitable and simple business model that doesn't require a lot of capital. It's basically playing the role of a middleman between the supplier and the buyer. It's really easy to start and involves less risk.

According to an online study “Industries using this model accomplished average revenue increase of 32.7% and had an average conversion rate of 1.74%.”

- Pir Fahad Momin, Digital Marketing Expert at  SlyEcom
 

Subscription boxes will upkeep consumers coming back

“This trend is rapidly becoming one of the tropical, new services last year, well before COVID-19 threw how customers spend money into a twist. The thing is, the business model is over a decade old and has now exploded in popularity. Subscription boxes have captured the lightning of direct to consumer companies like Warby Parker in a bottle, and added streamlined options that make it possible to give consumers the personalization they crave.”

- Michael Nemeroff, Founder at  RushOrderTees
 

Voice commerce will take lead

“People are always looking for convenience so what more could you look for. Usually, customers know in advance what item they want to purchase and don’t use voice search for a long browsing process. Thus, numerous sellers have already followed this trend that helps them raise revenue by providing users with a convenient voice shopping experience. It’s like placing your orders to an automated system and the stuff that you buy gets delivered right to your doorstep.”

- Shari Smith, eBay Expert and Founder at  Shari Sells
 

Product visualization is becoming more crucial

“Customers usually hesitate to buy if they find product visualization according to their taste or choice. Promotion through influencers is not enough. People want to see the product in their hands so that all their doubts are removed before they buy the product.

Days had gone when people got satisfied with only good quality pictures. 3D imaging, Augmented, and virtual reality is trending.”

- Werner Jorgensen, Sales & Marketing Manager at  Heatxperts
 

Artificial Intelligence enhance the shopping experience

“Artificial intelligence is probably the best technology for personalizing the online shopping experience. It allows tracking and analyzing user behavior to customize the offered product selection. This way, consumers are much more likely to purchase the items and even become return customers.

Social media integration. You've probably noticed that the number of shoppable images on Instagram or Facebook has grown significantly recently. Retailers are exploring social media as a distribution channel. Though it is not so successful now, it is expected to become quite widespread. This is due to the fact users spend so much time on social network platforms and will be more willing to buy something there eventually.”

- Vladlen Shulepov, CEO at  Riseapps
 

“Artificial intelligence is the future of eCommerce. Over $2 billion dollars were spent on artificial intelligence in the year 2018 - and that number is only going to grow in future years. AI will become increasingly important as eCommerce companies look to those systems when it comes to creating a satisfying customer service experience for their visitors.”

- Katie Zillmer, Account Director at  Kitely Tech
 

Omnichannel presence improves the user experience

“Finally, omnichannel presence is the trend that assists sellers in offering better shopping experience, hence, gaining customer loyalty and obtaining higher revenue. Top-notch, e-commerce platforms provide online stores with an extensive toolset that encompasses capabilities to follow this and the rest of the trends described above. For example, SAP Commerce Cloud, a robust e-commerce solution, ensures that sellers can provide omnichannel and personalized mobile experience, integrate chatbots, and increase ROI with the help of SAP prebuilt applications.”

- Maxim Ivanov, CEO at  Aimprosoft
 

B2B eCommerce is expanding and changing

“eCommerce is not only for B2C but also trending among B2B companies, and sales are increasing as well. Personalization in B2B companies gives many advantages to B2B shoppers. B2B buyers prefer to look for customized products whenever they go searching for any eCommerce site where they can build long-lasting relations as a customer.”

- Werner Jorgensen, Sales & Marketing Manager at  Heatxperts
 

Chatbot as a personal mate

“The integration of chatbots is another popular trend in the e-commerce arena. From a business perspective, they are used to ensure better customer service by providing buyers with immediate responses. They also eliminate the necessity to respond to the customer manually and significantly automate this process. Finally, the integration of chatbots can help sellers reduce numerous buyers’ frustrations, such as issues with site navigation, the ability to provide a quick resolution to a complaint, problems with billing, etc.”

- Maxim Ivanov, CEO at  Aimprosoft
 

Influencer Marketing will drive sales

“You should consider identifying potential influencers and reach them to market your eCommerce brand. Before starting to invest your efforts in influencer marketing, you need to identify what success will look like and what metrics you will use to measure that success. If you want your efforts to be effective, you’ll need to truly understand your target people. Also, you need to pay your attention to them and provide whatever they want to know about your products.

There are tools such as Buzzsumo which help you research more data and metrics about content engagement. You should try Buzzsumo because it identifies popular content shared by other eCommerce businesses. Additionally, you’ll able to find the best topic ideas by browsing the most-shared content in your industry.”

- Shiv Gupta, CEO at  Incrementors Web Solutions
 

“We have all become quite much amicable with influencers and in 2019 it can be a real job. Even a lot of companies proclaim their products on social media with influencers. It is evaluated that by 2020, influencer marketing will strike 10 billion dollars in revenue as per Adweek.

It’s probably what your competition is doing, so why not involve an influencer into your marketing strategies. You should focus, however, on the way your products or services are presented more than by whom. The vast follower list leads with a bigger price for such a collaboration. However, a thing to remember is a person’s recognition and that they should somehow contemplate or identify with your brand.”

- Tariehk Geter, Business owner and Co-founder at  OSI Affiliate
 

Increase your brand’s value through customized Packaging

“When we order something from an eCommerce store, the product comes in a box that does not have anything on it except the logo of the eCommerce store. For example, when we buy from Amazon, it comes in a box or wrapping that titles Amazon and nothing else. However, to increase the customer experience with your eCommerce brand, bring in the customizable packaging system. With the custom packaging, the brands become more upscale as the customers love the way their products are delivered. Third-party solutions like Pack help can make the job easier for eCommerce brands.”

- Gintaras Steponkus, SEO Expert & Marketing Manager at  Solid Guides
 

 

Planning to Hire eCommerce Solutions Provider ?

Your Search ends here.

 

Private label selling will emerge to new levels

“The Drop shipping model has remained at hype for many years. It was because of its low investment and no money-losing risk. However, now the competition in this business model has increased so much. It has made it difficult for newbies to make a handsome income from this business model. Now, people are going towards private label selling. It demands more investment but has less competition. Moreover, you could hunt for an excellent product with premium tools.”

- Nicholas Holmes, Founder and CEO at  The Product Reviewer
 

Conclusion

Our world is changing and hence eCommerce will only be substantial and better in 2020. Latest technologies will surely assist it acquire that. You, as ecommerce firms, need to enhance the ones that perfect suit your needs. Always offer value to the customers. While these are the top ecommerce trends we see influencing the industry, there are a lot sufficient waiting in the glides for their moment.

Trends-of-eCommerce-Development

Ecommerce around the world is on the rise at a steady pace and has never been a more booming business than right now. Latest trends in ecommerce industry evolve from different things. How will customers shop and what they buy and how they reply to marketing strategies engaged by businesses. Within the last decade, a lot of updated trends have emerged with a stupefying influence. Ecommerce firms like Walmart, Amazon and Alibaba have been at the cutting-edge of acquiring and benefiting from such trends.

Table of Content

 

This article provides insights of trending statistics, tools and latest of eCommerce website development you should follow to beat your competition.

Video Marketing Services will boom

“Nowadays there is a new trend in video marketing which is getting lots of attention. Many business owners, including me, believe that video content gets more engagement. Video content also shows authentication; for example, many businesses do live sessions for showing products for me; it is the best way to market the product. Live sessions get you instant conversions.”

- Majid Fareed, Digital Marketer at  Film Jackets
 

Dynamic Pricing options will pop up

“Pricing strategies will transpose to become dynamic and individualized, based on an enumeration of big data examining consumer flexibility. While this strategy is utilized to some extent in the airline industry, it's yet to leap into general eCommerce. Offline, these strategies are possible and sometimes used by smaller stores given the price tag is hidden from display.

However, online the accuracy of such developments would be significantly higher as the process will be based on data and not human conjecture. Overall, a shift to dynamic pricing will increase conversions and revenue, resulting in improvements in gross profit as the model adequately captures a consumer's ability to pay.”

- Ahmed Mir, Founder at  Sip Coffee House
 

Augmented Reality strengthens the reality of shopping

“It is flattering a major feature when it comes to online shopping. This trend assists online shoppers conceptualize the products that they’re fascinated in purchasing in a new light. Customers can now see how they would look while wearing a certain item of clothing or how their home would look like with a certain paint color, all of this before deciding whether to make a purchase. This helps online shoppers overcome the hurdle of not being able to see the product in person, elevating comparison shopping to a whole new level.”

- Jose Bellorín Tineo, Shopify Developer at  Santex Group
 

“I don’t think we’re quite there yet but I’m confident we’ll see an increase in the use of Augmented Reality (AR) in online shopping. The restrictions brought about by the pandemic will give rise to a demand for a more life-like shopping experience on e-commerce sites.

Shoppers will want to see how they would look while wearing a certain item of clothing or how a new floor lamp will look in the living room. Being able to visualize their purchases will help consumers overcome the hurdle of not being able to see the product first-hand, bringing comparison shopping to a whole new level. Hence, AR will be a big part of the online shopping experience this year and beyond.”

<

- Allan Borch, Founder at  DotcomDollar.com
 

   

Mobile Shopping has still made headway

“Mobile shopping is doing exceptionally in an electronic commerce as it has the comprehensible benefit of assuring consumers to shop from any place at any time. It is expected that more than 70% of e-commerce sales will take place on mobile devices by the end 2021. Most e-commerce businesses are trying their best to provide a smooth user experience on their e-commerce sites, with a number of payment options including e-wallets, strengthening the use of mobile technology as it grows.”

- Jose Bellorín Tineo, Shopify Developer at  Santex Group
 

Enhanced Multi-channel selling

“People do not use only one channel to buy a product. Now they have started approaching different channels in order to purchase a product. So, the latest eCommerce trend to look out for is multi-channel selling. The online business should now make themselves available on multiple channels in order to sell their product.”

- Azza Shahid, Outreach Consultant at  Heart Water
 

Facile delivery makes shopping seamless

“Items, whether for business or consumer use have to get to their destination, of course. In order to get items to customers more efficiently, and with more and more of the population relying on delivery services due to the pandemic’s ‘new normal,’ it’s necessary for fleets to be optimized in every sense of the word, especially in efficiency and their carbon footprint.”

- Marc Kuo, Founder and CEO at  Routific
 

Drop Shipping will keep conquering

“Drop Shipping is the most profitable and simple business model that doesn't require a lot of capital. It's basically playing the role of a middleman between the supplier and the buyer. It's really easy to start and involves less risk.

According to an online study “Industries using this model accomplished average revenue increase of 32.7% and had an average conversion rate of 1.74%.”

- Pir Fahad Momin, Digital Marketing Expert at  SlyEcom
 

Subscription boxes will upkeep consumers coming back

“This trend is rapidly becoming one of the tropical, new services last year, well before COVID-19 threw how customers spend money into a twist. The thing is, the business model is over a decade old and has now exploded in popularity. Subscription boxes have captured the lightning of direct to consumer companies like Warby Parker in a bottle, and added streamlined options that make it possible to give consumers the personalization they crave.”

- Michael Nemeroff, Founder at  RushOrderTees
 

Voice commerce will take lead

“People are always looking for convenience so what more could you look for. Usually, customers know in advance what item they want to purchase and don’t use voice search for a long browsing process. Thus, numerous sellers have already followed this trend that helps them raise revenue by providing users with a convenient voice shopping experience. It’s like placing your orders to an automated system and the stuff that you buy gets delivered right to your doorstep.”

- Shari Smith, eBay Expert and Founder at  Shari Sells
 

Product visualization is becoming more crucial

“Customers usually hesitate to buy if they find product visualization according to their taste or choice. Promotion through influencers is not enough. People want to see the product in their hands so that all their doubts are removed before they buy the product.

Days had gone when people got satisfied with only good quality pictures. 3D imaging, Augmented, and virtual reality is trending.”

- Werner Jorgensen, Sales & Marketing Manager at  Heatxperts
 

Artificial Intelligence enhance the shopping experience

“Artificial intelligence is probably the best technology for personalizing the online shopping experience. It allows tracking and analyzing user behavior to customize the offered product selection. This way, consumers are much more likely to purchase the items and even become return customers.

Social media integration. You've probably noticed that the number of shoppable images on Instagram or Facebook has grown significantly recently. Retailers are exploring social media as a distribution channel. Though it is not so successful now, it is expected to become quite widespread. This is due to the fact users spend so much time on social network platforms and will be more willing to buy something there eventually.”

- Vladlen Shulepov, CEO at  Riseapps
 

“Artificial intelligence is the future of eCommerce. Over $2 billion dollars were spent on artificial intelligence in the year 2018 - and that number is only going to grow in future years. AI will become increasingly important as eCommerce companies look to those systems when it comes to creating a satisfying customer service experience for their visitors.”

- Katie Zillmer, Account Director at  Kitely Tech
 

Omnichannel presence improves the user experience

“Finally, omnichannel presence is the trend that assists sellers in offering better shopping experience, hence, gaining customer loyalty and obtaining higher revenue. Top-notch, e-commerce platforms provide online stores with an extensive toolset that encompasses capabilities to follow this and the rest of the trends described above. For example, SAP Commerce Cloud, a robust e-commerce solution, ensures that sellers can provide omnichannel and personalized mobile experience, integrate chatbots, and increase ROI with the help of SAP prebuilt applications.”

- Maxim Ivanov, CEO at  Aimprosoft
 

B2B eCommerce is expanding and changing

“eCommerce is not only for B2C but also trending among B2B companies, and sales are increasing as well. Personalization in B2B companies gives many advantages to B2B shoppers. B2B buyers prefer to look for customized products whenever they go searching for any eCommerce site where they can build long-lasting relations as a customer.”

- Werner Jorgensen, Sales & Marketing Manager at  Heatxperts
 

Chatbot as a personal mate

“The integration of chatbots is another popular trend in the e-commerce arena. From a business perspective, they are used to ensure better customer service by providing buyers with immediate responses. They also eliminate the necessity to respond to the customer manually and significantly automate this process. Finally, the integration of chatbots can help sellers reduce numerous buyers’ frustrations, such as issues with site navigation, the ability to provide a quick resolution to a complaint, problems with billing, etc.”

- Maxim Ivanov, CEO at  Aimprosoft
 

Influencer Marketing will drive sales

“You should consider identifying potential influencers and reach them to market your eCommerce brand. Before starting to invest your efforts in influencer marketing, you need to identify what success will look like and what metrics you will use to measure that success. If you want your efforts to be effective, you’ll need to truly understand your target people. Also, you need to pay your attention to them and provide whatever they want to know about your products.

There are tools such as Buzzsumo which help you research more data and metrics about content engagement. You should try Buzzsumo because it identifies popular content shared by other eCommerce businesses. Additionally, you’ll able to find the best topic ideas by browsing the most-shared content in your industry.”

- Shiv Gupta, CEO at  Incrementors Web Solutions
 

“We have all become quite much amicable with influencers and in 2019 it can be a real job. Even a lot of companies proclaim their products on social media with influencers. It is evaluated that by 2020, influencer marketing will strike 10 billion dollars in revenue as per Adweek.

It’s probably what your competition is doing, so why not involve an influencer into your marketing strategies. You should focus, however, on the way your products or services are presented more than by whom. The vast follower list leads with a bigger price for such a collaboration. However, a thing to remember is a person’s recognition and that they should somehow contemplate or identify with your brand.”

- Tariehk Geter, Business owner and Co-founder at  OSI Affiliate
 

Increase your brand’s value through customized Packaging

“When we order something from an eCommerce store, the product comes in a box that does not have anything on it except the logo of the eCommerce store. For example, when we buy from Amazon, it comes in a box or wrapping that titles Amazon and nothing else. However, to increase the customer experience with your eCommerce brand, bring in the customizable packaging system. With the custom packaging, the brands become more upscale as the customers love the way their products are delivered. Third-party solutions like Pack help can make the job easier for eCommerce brands.”

- Gintaras Steponkus, SEO Expert & Marketing Manager at  Solid Guides
 

 

Planning to Hire eCommerce Solutions Provider ?

Your Search ends here.

 

Private label selling will emerge to new levels

“The Drop shipping model has remained at hype for many years. It was because of its low investment and no money-losing risk. However, now the competition in this business model has increased so much. It has made it difficult for newbies to make a handsome income from this business model. Now, people are going towards private label selling. It demands more investment but has less competition. Moreover, you could hunt for an excellent product with premium tools.”

- Nicholas Holmes, Founder and CEO at  The Product Reviewer
 

Conclusion

Our world is changing and hence eCommerce will only be substantial and better in 2020. Latest technologies will surely assist it acquire that. You, as ecommerce firms, need to enhance the ones that perfect suit your needs. Always offer value to the customers. While these are the top ecommerce trends we see influencing the industry, there are a lot sufficient waiting in the glides for their moment.