With the Business to Business (B2B) e-commerce industry generating 12.2 trillion dollars a year as of 2019, it's evident that B2B e-commerce is here to stay. That is, it’s expected to grow 10% every year over the next 5 years.
Following this growth, a variety of tools have emerged for business process improvement. These include e-commerce platforms. With such a wide array of options at your disposal, it’s a decision that may take a lot of consideration on your part.
Table of Content
- 1. What Is B2B E-Commerce Software?
- 2. What Are the Benefits of B2B E-Commerce?
- 3. Choosing From the Best B2B E-Commerce Platforms in 2021
To make this process easier, this article will help you in the process of selecting a B2B e-commerce software solution. It will look into what these platforms are and how you can choose the e-commerce companion that suits you best. Lastly, we'll summarize the top B2B e-commerce software solutions available on the market in 2021.
What Is B2B E-Commerce Software?
As B2B transactions are steering away from traditional environments, e-commerce has taken the industry by storm. With more B2B lead generation companies resorting to online landscapes, e-commerce platforms are being used to sell goods and services.
With the help of such solutions, you can establish a larger digital presence. These platforms can help you reach and sell to customers in a wide variety of industries. They also bring about additional advantages that your business can enjoy.
What Are the Benefits of B2B E-Commerce?
According to research by Forrester, ordering products online is becoming a go-to venture for most businesses. Over 70% of B2B buyers state that online purchases are more convenient. As such, selling your products through these platforms can benefit you in monetary terms.
The most suitable B2B e-commerce platforms may also enhance your scalability, generate more brand awareness, and view analytics insights. This makes selecting the right e-commerce platforms a very important decision.
Choosing From the Best B2B E-Commerce Platforms in 2021
Selecting a B2B e-commerce platform in 2021 may be a difficult choice to make. With the many new tools and platforms that enter the market each year, it's easy to get overwhelmed. Yet, knowing how to choose your e-commerce companion boils down to knowing your needs. If you focus on platforms that align with your company’s needs, this can help be more efficient in differentiating between platforms. This requires you to seek out platform features that align with your business goals.
Several features that you can look into to determine your ideal platform include marketing automation, integration possibilities, and payment options. Marketing automation would reduce the time and effort invested into repetitive jobs. Integration possibilities give you insight into how easily you can integrate the platform with your existing systems. Payment options reveal your possibilities with controlling how and when your customers pay. Addressing what you need from these e-commerce platforms helps you narrow down your options to the most suitable ones.
In no specific order, we have compiled the best e-commerce platforms in 2021 that can help you increase your sales, get more customers, and optimize your business processes.
1. Magento – The Most Feature-Rich Platform
Magento is a tool that has all the features you’d need to run a successful online B2B store. There are two versions of Magento available: Magento Opensource (the free, customizable, self-hosted version) and Magento Commerce (the cloud-hosted version of Magento Opensource). The latter has more features and comes at a premium price.
As one of the leading eCommerce platforms in the world –– capturing over 31% of the e-commerce market –– it has plenty of features you can enjoy. These involve easy integrations, a multitude of purchasing options, customer segmentation possibilities, and customization.
2. Salesforce Commerce Cloud – Best For Intelligent Solutions
Salesforce offers many online solutions and is known for its Customer Relationship Management software. As part of its products, Salesforce Commerce Cloud is an e-commerce software that allows for scalability, feature augmentation, and efficient omnichannel strategies.
With some of the most powerful integral AI properties–– allowing insights into consumer behavior, untapped channels, and purchase patterns –– you can use this platform to provide an unparalleled shopping experience to your buyers.
3. Pepperi – For Seekers of Third-Party Integrations
Pepperi is a well-known B2B e-Commerce platform boasting flexibility in management options. This platform allows you to operate your shop from many devices. This enables you to tailor the shopping experience to suit the customer. Pepperi can further be customized using its wide array of integration options. This B2B e-Commerce platform can integrate with a multitude of third-party applications. Such integrations include payment procedures, email marketing, and shipping tools.
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4. BigCommerce B2B – Suited To Smaller Wholesalers
If you’re looking for an e-commerce solution that scales for wholesale businesses, BigCommerce may be the option for you. With a multitude of customization options, shorter check-out processes, and instant support, BigCommerce can help you steer your business to success.
Have many stores you’d like to promote? BigCommerce has got you covered! With features allowing for multiple storefronts, multi-sales channels, multi-tier pricing, and various currencies, this platform caters to both horizontal and vertical expansions.
5. Shopify Plus – Best For International Sellers
Shopify Plus dedicates itself to B2B companies all over the world. As a solution offering unrivaled user experiences, Shopify hosts over 7000 B2B brands worldwide. These include giants such as Pepsi Co and Nestle.
If you (want to) sell your products worldwide, Shopify has plenty of features that can help enable that. Shopify Plus payment system allows for payments in many currencies, as the currency system adjusts to your customer's IP address. Moreover, their language settings are highly adaptable, with over 20 available language options.
As such, a suitable B2B software solution for your e-commerce business should benefit your revenue stream. Therefore, opting for a platform that aligns with your vision and growth prospects is essential.