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Social Commerce: The Changing Landscape of Online Shopping

iFour Team - July 10, 2023

Social Commerce: The Changing Landscape of Online Shopping

Picture this: You're sitting at home, feeling inspired to try out a new recipe for a dinner party you're hosting over the weekend. As you start searching for ingredients and recipe ideas on your favorite social media platform, you stumble upon a captivating video of a chef effortlessly creating a mouthwatering dish. The video is not only visually appealing but also conveniently includes a link to purchase the exact ingredients and kitchen tools used in the recipe. Intrigued by the seamless integration of shopping and content, you decide to give it a try.

E-commerce Business Pitfalls: Avoid these mistakes before you start

iFour Team - May 09, 2023

E-commerce Business Pitfalls: Avoid these mistakes before you start

Table of Content 1.Top Reasons Why E-commerce Businesses Fail 1.1.Lack of understanding of the proper role of e-commerce 1.2.Lack of planning 1.3.Lack of understanding of overall goals 1.4.Platform focus 1.5.Just another website 2.Fundamental and Execution Aspects of an E-commerce Business 2.1.Fundamentals aspects 2.2.Technical/execution aspects 3. Not having a business idea that makes you different 4. Unaware of customer desires and...

The Top Reasons Why E-commerce Businesses Fail

iFour Team - May 08, 2023

The Top Reasons Why E-commerce Businesses Fail

Table of Content 1.Main Reasons Why E-commerce businesses fail 2.Launching an E-commerce business without proper market research 3.Bad stock management and traditional inventory models 4.Not focusing on quality content and meaningful connections 5.No marketing plan and lack of CTAs 6.Lack of executive buy-in can cause failure 7.Failing to provide a positive user experience. 8.Lack of marketing and segmentation 9.High product cost and zero customer satisfaction 10.Failing...

How Social Media can take your E-commerce business to the next level?

iFour Team - March 30, 2023

How Social Media can take your E-commerce business to the next level?

Table of Content 1.What exactly is social media e-commerce marketing? 2.Role of Social Media in E-commerce 3.Advantages of Social Media Marketing for E-commerce 4.Wrapping Up The adoption of social media for eCommerce has grown rapidly. Businesses rely on visibility while Billboards and flashing kind of displays are losing ground to online presence. Social networking is used by eCommerce firms as a trustworthy and strong sales tool. It takes time to build an organic...

10 Reasons why your business needs a Chatbot

iFour Team - March 27, 2023

10 Reasons why your business needs a Chatbot

Table of Content 1.What is a Chatbot? 2.10 Reasons Why Have a Chatbot 3.How to Implement Chatbots in Business 4.Conclusion Nowadays, businesses are looking for innovative ways to improve their customer service, increase engagement, and streamline operations. This is when chatbots come into the picture, simulating human-like conversations with users in real time. Chatbots can provide various services, from customer support to e-commerce transactions, deployed...

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