This is an extremely prior part of the buying process. It’s common knowledge to rationalize content when designing for mobile.
You should be modifying your content for mobile, rather than copying it precisely from the web. Including too much information in your mobile app will doubtlessly result in poor UX with frustrated users spading to find specific content.
Make it as easy as possible for the user to digest your content with as little tweaking and swooping as possible by representing the information clearly and concisely. For this, we have broad expert views starting from Nik Slezkinsky, Head of UX/UI Design at Devexperts says, “In the Mobile field, move CTA and Cancel actions to the bottom side of the phone screen. At least provide some comfortable ergonomic gestures to avoid irritating and even painful necessity to reach “buttons” placed in top-left and top-right display corners. For modal or overlaying windows, I suggest applying the Down Swipe windows to enhance opportunities to Cancel/Close the ones as an example of a more comfortable gesture.”
Another expert view on this from Bruce Hogan, CEO of Software Pundit recommends,
“*Removing unnecessary form fields*. One of the best ways to improve the user experience is to remove form fields. In the checkout flow, this could mean removing an unnecessary username field, email field, or any other field that is not 100% necessary to complete the transaction. This will also result in a boost in overall conversion rate.
*Using auto-fill*. Another website improvement that almost always improves conversion is the use of auto-fill to complete forms on behalf of website visitors. This could mean auto-filling address information after a customer enters a zip code, or entering information you have saved about the customer into a field.
*Testing guest checkout*. Guest checkout is a big UX/UI win for most websites, and can lead to a big conversion improvement. Guest checkout allows customers to complete their transactions without signing up for an account with the website. This streamlines the checkout flow for those who do not want to create an account.”
Third one from Hiral Atha, CEO of Moveoapps says, “Reduce visual fatigue. In simple terms, do everything you can to reduce eye strain. With most of your users reeling under a pandemic and working/studying from home, screen times have shot up much higher than the doctors recommend. Making your UI/UX easier on the eyes could be THE best thing you do for your users right now.
Try using dark themes, or opt for backgrounds that are off-white, at least 5-20% grey, along with highlights to draw attention to specific areas. Make links self-explanatory wherever possible. Use audio as much as possible and transcripts wherever required. Contrast is your best friend, use it well. Test with the TPG Colour Contrast Analyser to confirm website contrast passes.”