Table of Content
- 1. Selling Online; A Necessity for businesses to Survive COVID
- 2. Seven Ways to Sell Your Products Online to grow your Business
Selling Online; A Necessity for businesses to Survive COVID
There was a time when brick and mortar business was the only way to go, With changing times and digital evolution, businesses took a digital turn which only worked to enhance the profits. However, no one knew, that there will be a time when COVID will leave us no choice but to go digital with our businesses.
This is why, Selling online is more of a necessity today, than a choice. The majority of the businesses had to and still have to take their businesses to their online platforms to survive the covid-19 pandemic. Those who were not able to adapt to these changes went bankrupt, while others are just barely floating. However, the ones who quickly adapted and came up with new business plans are the ones who will not only survive the pandemic but ace it.
Selling online, unfortunately, is not that easy today with a lot of competition and constant digital revolutions taking place almost everyday. You might have a small business selling titan 440i part or for selling fondant cupcakes, you will need online selling strategies for both.
In this article, we will outline seven ways with which you can sell your products online and grow your business.
Seven Ways to Sell Your Products Online to grow your Business
Choose how you want to sell online?
There are many online platforms you can choose to sell online today. You can have your eCommerce website, Facebook business page, Instagram business page, Linkedin, Twitter, Snapchat, TikTok, etc.
Other than a website and social media sites, you can also sell on online marketplaces like Amazon, Etsy, and eBay.
So There are a lot of ways you can sell online. The general practice is that business develops their eCommerce website and also have social media presence in all the relevant platforms. And sometimes also take on to marketplaces to sell online.
It depends upon your budget. And marketing goals.
Figure out an Online Selling Strategy based on your online business platforms
Once you know, what platform you are going to use to sell your products online, then start the real work of making an online selling strategy. For this you need to answer a few questions:
- What is your goal?
- Who is your competition?
- What profit margin are you willing to make?
- What products do people prefer to buy online?
- How will customers find you? What is your marketing plan?
- What is your Budget? How much are your operational cost, delivery cost, etc?
To plan an effective online selling strategy, you need to answer all the questions mentioned above. If everything works out positively for you, you will be able to sell online effectively. However, it is very important to do the required research you need to grow your business.
Set up your online store's Layout
Whether you are selling on an eCommerce website, social media platforms, or a marketplace you need to figure out a few things:
- Set the layout of your online store, make it simple and precise. Too much loud background might take the customer's attention away from the products.
- Upload images of your products, the image should be clear, high resolution, and quality images. The background should be light so the focus is on the product.
- Write effective and on-point product descriptions.
- There should be a call-to-action available in clear view for the customers.
- Make sure you mention the payment and delivery options as clearly as possible.
Implement Marketing Strategies
Once you have everything ready for your online store, now is the time to employ different marketing strategies to create brand awareness and increase customer outreach.
Selling through Email Marketing
Emails may sound outdated but still are an effective way of selling products. Email is considered a form of personalized marketing technique that makes customers feel special and encourage loyalty in them.
Have you ever noticed the emails you get from amazon for new promotions going on? Or wholefood emailing you about a new product they added to their store? So if all the big guns of the industry are doing it, should you.
If you are selling a new titan 440i part, better inform your customers through an email about the product. What happens is, a lot of people might not check your store regularly but with emails, they are bound to notice it and press on the call-to-action button if they are interested in buying a product.
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Networking with Other Businesses
It is always a good idea to increase your PR and attend networking events. It helps you gain clients, customers, and sponsors, etc. Today a lot of businesses are collaborating to market each other's products.
2020 and 2021 have been the era of influencer marketing as well. So if your network with just the right influencers within the industry it can do wonders for your sales and hence grow your business by two folds.
It is important that in the world of fake and copied up content, you come up with new and original content. This is probably the most difficult task for businesses because, with so much competition in the market, it is tough to come up with unique content.
However, if you do come up with unique and quality content not only will you be able to grab the attention of the customer, but you will also be able to grow your sales and business equally.