YouTube SEO
“Many people make the mistake of putting all the work into producing a great video, but don’t consider the other factors. If you want views, you need to consider YouTube SEO. The first step is to pick an appealing title that contains the relevant keywords that you are targeting. Don’t fall into the trap of using clickbait titles, although they work, the negative impact on your brand will not be worth it. Next, you need to make an eye-catching thumbnail that sells your video and makes people want to click on it. I strongly recommend making your own custom thumbnail, as it’ll help your content stand out.”
- Ethan Taub, CEO of Loanry
“Just like standard websites, YouTube has SEO rules as well. When you create videos and upload them to the platform, make sure to research your keywords first. Most of today’s SEO tools have options for YouTube keyword research too. Once you have your keywords, optimize your title, description and tags. It’s 20-30 minutes of extra work per video and it makes a vast difference in how many views you can get.”
- Jane Kovalkova, Chief Marketing Officer at Chanty