The times of the yellow books are left far behind; now, websites are the primary source of information for clients. Having a properly functioning website can be the cause of the downfall of a firm because, in the contemporary world, the internet is the first-place people go to look for a lawyer.
People in need require a legal team they can rely on, and your website plays an important part in establishing this relationship. Clients visit the website to decide whether your company is a good fit for them and to obtain further information.
Here are some simple tips that can help you create a website design for your law firm that not only adds to the legitimacy of your firm but also attracts the clients you need.
Clients Come First
One of the biggest law firm website mistakes is not making the clients the priority. You might want to create a website based on your liking but remember. The website is meant to serve the needs of your clients.
The website and its content are meant to increase your clientele and become an easy source of information for visitors. You must research your market and create content tailored to your visitors.
The website should result in an excellent first impression but should not be overly complicated. Less is more but the information present should be precisely what the clients need.
Transform your website into an easy-to-use platform that can be used by visitors to find a lawyer according to their needs. They should not have to face trouble due to unnecessary or complex information.
You should provide your clients with different means to contact you, including a valid email address, multiple phone numbers as well as social media links of the law firm. It is also preferable to mention the business address of the firm on the website.
The complete contact information must be mentioned on the website. Placing this in the front and center would be the most beneficial.
Adding a call-to-action button makes the website look more accessible. You can also add a direct contact button to your website through which the clients can immediately contact you through the website.
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Accessibility is key
You should leave no space for ambiguity regarding your website design. It is essential to make the website accessible enough for any individual to use, regardless of their background.
All the options should be presented on the website in an easy-to-use navigation system, preferably in tabs. These tabs can be titled according to the niches of the law firm.
The website must also have a search bar which appears on every page of the site to make it easy for the clients to look up their desired piece of information. The information searched would direct the clients to their desired part of the site.
Services must be Mentioned Clearly
The clients of your law firm are there to find a lawyer subjective to their case, which is why they will be on the lookout for a lawyer with a specific area of expertise. This is primarily why the services your firm offers should be mentioned clearly on the website, and relevant divisions should be created in the services provided.
These divisions can be created according to the different branches of law, and the attorneys' profiles should be placed under them accordingly. For example, a child custody lawyer will be placed under family law.
A way of doing this is by creating tabs on the front page of the website. Clients can click this tab and directly look into the services you offer in that area. This method adds to the site's legitimacy and creates more space to attract clients.
When it comes to websites, specific technical aspects must come into consideration. Only a readily functioning website can positively impact a business.
There are two main elements to consider, the first being the page speed of the website as you need to make sure that the website loads on time. Clients have the tendency to bounce back from websites if the loading time is too long and so there are chances that you will end up losing the clients visiting your website.
Secondly, you have to ensure that all the direct contact methods, including the message and email option, are working adequately and are allowing a quick response by the firm to its clients. Clients usually opt for the most accessible means to contact a business which is why perfecting this chain of contact is essential to deal with potential clients.
A proper space on the website should be dedicated to the attorneys working at the firm. The clients should have information about the lawyers that are available to them.
The hired attorneys act as the backbone of the law firm, and proper details about them must be present on the website. This information should be precise but include all the necessary details required by the clients.
The space should consist of specific pages for every attorney involved in the firm. The pages ought to have details about the educational backgrounds of the lawyers, their experience in the field, and their success rate.
The attorney pages must specify the legal expertise of the attorneys and place them in the relevant categories while also providing their personal contact information to create a client-attorney channel. This space given to the attorneys should act as a directory created by the law firm for its clients.
Use of Visual Aid
The website should be easy on the eyes while appearing professional as well. An aesthetically pleasing website will only depict the law firm in a positive light, but the designers must make sure that the content supports the firm's image and the claims it makes.
For this purpose, the website design should include a variety of visual aid to support the structure. For example, instead of stock photos, preference must be given to original professionally shot photographs and videos.
The visual aid being used should be of the best quality. The selected pictures and videos should be in line with the overall design of the website.
Simultaneously, visual aid can be added to other parts of the website, like the attorney pages. A portrait of the attorneys can be attached to their profiles to give the clients a better idea about whom they are working with.
Focus on the Headers
Headers are very important for the technical and aesthetic aspects of the website. Good headers can add much character to a website and so various elements can be included in them.
Aesthetically, they can include the logo of the firm as well as other icons, such as the ones connected to the social media platforms of the firm. Catchy but classy tag lines can also be included.
There are also ways to use the headers to increase the accessibility of the website. Navigation links or header tags can be added to the headers because these create more coherence on the website and also increase the ranking of the website on the search engine, as they are beneficial for SEO purposes.
No Space for Typos
The developers have to make sure that there are no digital typos of any form on the website. The website affects the firm's image, and digital typos won’t leave a positive impact as they directly affect the visitor's experience on the website.
For example, broken links are like digital typos and create numerous hurdles for clients when they are sifting through a website. Broken link blocks the information present on the website but on several occasions, the clients have to reload the page multiple times to make it work properly.
This kind of trouble depicts a horrible image of the law firm, and so to avoid such instances, the website should be tested properly before the launch. The website should be regularly checked for broken links.
Testimonials are a very powerful tool for law firms because they can prove their legitimacy. These are real-life experiences of individuals who have hired the firm, and so their good word can greatly help in creating a positive reputation for the firm.
However, placing these testimonials in the correct place on the website is a slightly tricky task because they can make or break the firm’s image.
Good testimonials are connected to success stories of the law firm and have to be written diligently. They need to have specific details that support the standing of the firm and the claims that it makes about its services.
However, giving unnecessary details in testimonials makes space for scrutiny by the visitors of the website. Going wrong with testimonials can lead to them being used against the firm because the tiniest mistake can lead to the questioning of the adequacy of the firm and its attorneys.
In conclusion, designing a competitive law firm website takes careful consideration of various key factors, including user experience, website functionality, and effective marketing strategies. By prioritizing the needs of your target audience, highlighting your unique selling points, and utilizing modern design trends and technologies, you can create a website that effectively promotes your law firm and sets you apart from the competition. With the right approach and attention to detail, you can ensure that your law firm's website is a valuable asset that drives business and builds your online presence. In this blog, we discussed what it takes to create a fantastic website in order to maximize the Law firm's online exposure.