Use of Visual Aid
The website should be easy on the eyes while appearing professional as well. An aesthetically pleasing website will only depict the law firm in a positive light, but the designers must make sure that the content supports the firm's image and the claims it makes.
For this purpose, the website design should include a variety of visual aid to support the structure. For example, instead of stock photos, preference must be given to original professionally shot photographs and videos.
The visual aid being used should be of the best quality. The selected pictures and videos should be in line with the overall design of the website.
Simultaneously, visual aid can be added to other parts of the website, like the attorney pages. A portrait of the attorneys can be attached to their profiles to give the clients a better idea about whom they are working with.