Pricing
Wholesale
Did you know, not all B2B marketplaces mention the prices of products?
Some do, while others don't.
These platforms display manufacturers’ suggested retail prices (MSRP) and require customers to log in to view wholesale prices.
Wholesale selling is not targeted at the general public. It frequently involves personalization because deals can differ for each customer.
As a result, wholesalers frequently offer customized prices and special discounts to their buyers.
Retail
Whereas, whenever a customer searches for a product on a B2C marketplace, they can easily view the pricing details of a product. It’s because these platforms display the prices to buyers.
For example, if you're looking to buy a handbag on a B2C marketplace, you can see the price, which is $20. They set up fixed prices.