Assuming developing ideas are the most pivotal process
“Assuming that developing ideas is the most pivotal process in a Product Development. **What people and companies need to understand and grasp is that ideas are endless and there will always come a time when an idea laid out today can be improved the next day, so on and so forth. *
The point is, there will always be ideas, but this should not be the main focus of Product development. It's the execution and properness of it that will exemplify the product or service model. Businesses tend to invest more time in conceiving an idea and less in executing it. *But an idea without execution is like a lump of uncooked meat. It may the best and finest meat in town, but if not cooked, it will remain as it is and still get spoiled.
You have to be more focused on what resources and ways you can implement to execute the idea as smoothly as planned. After all, it's during execution that you will come to assess whether the idea is a good one or just seemed nice when presented and not when done in actual. A great idea has to be fueled with execution or else it will never be comparable to good, neither the best.”
- Sandra Matthews, Marketing Specialist at The Product Analyst
“Development teams often fall into the trap of building a product based on an exciting idea without fully understanding the problem that needs to be solved. Doing thorough market research, identifying a target market, and then communicating with potential customers in that market are the first steps toward gaining that insight.
It’s essential that this research takes place before development begins to avoid expensive code changes later in the product life cycle. Once development starts, a successful product team is constantly iterating based on user feedback throughout the life of the product to ensure continued product market fit.”
- Sarah McNulty, Director of Product Design at IntelAgree