Optimizing Your Website with the Help of Artificial Intelligence in 2024
There are tons of benefits to using AI for improving your website. You can enhance user experience, SEO ranking position, personalize your content, and do much more with AI. The section below discusses how modern technology can help you upgrade your site.
Revamp Your Website Design/Structure with AI
If your website structure is complicated or outdated enough to bore its target audience, it is best to get it revamped with AI tools. If you don’t have good custom development skills or want to hire someone to improve the design, you can use an AI-powered tool such as Wix ADI, Fire Drop, etc.
These popular solutions can easily help you optimize the design of your site and make it easier to navigate for even a non-technical user. Note that AI tools would assist you in modifying or improving your code, but this would also limit your control over the development process. So always smartly use these tools for restricting the site.
Personalize User Experience with AI
AI would provide information about your target audience, such as browsing habits and past interactions with your website. This information is crucial in updating your website according to the target audience's requirements.
Many AI-powered tools can offer suggestions about content and products that match the search intent of your target audience. You can change and personalize different aspects of your website to connect with your traffic personally.
This would help you improve the website and increase engagement rate and sales.
AI Enables You to Generate Fresh Content
Different AI generative tools like ChatGPT3 can help users create website content. If the quality of your content is not good enough or it is being flagged as plagiarized, you must replace it with fresh content.
You can prompt Open AI about the type of content you want for your site, and it will get new text for every section/webpage. The content generated by online tools is creatively written, engaging, and free of all sorts of human errors. This is because these tools employ natural language processing and machine learning algorithms.
This makes the new content sound natural and the same as if written by a professional writer.
AI Helps You Paraphrase & Recycle Old Content
If your website content has gotten outdated it is important to update it to target and engage the existing or new audience.
With AI-powered technologies, you don’t have to stress about doing research work and drafting from scratch. You can easily analyze and identify your top-performing content from previous listings or by spying on your competitors. You can borrow the best content for your website and get it paraphrased in different words.
You can use an online paraphrasing tool to recycle old content with a fresh perspective. This tool uses NLP, enabling it to understand the input content and fetch its context. Based on its understanding of input content, the tool can easily recreate ideas in different words.
The paraphrased content would always be unique, different from the original, convey the same ideas, and be free of grammatical errors.
We would also suggest you not completely rely on the content paraphrased by the tool and add value to it to improve the overall experience of your site for the audience.
AI Can Help You Target the Right Keywords
Many online AI-powered keyword research tools can analyze your site, understand your niche, and suggest the best keywords. Your website needs to have high search volume keywords if you want to show your relation to a certain niche.
Moreover, if you want to rank your site on the top search results, you need to add high search volume and non-competitive LSIs, also known as secondary keywords. Finding keywords for search engine optimization was quite impossible in the past, but today, you can complete this job within seconds with AI tools.
In addition, you can use generative AI tools and ask them to adjust selective keywords in the uploaded content naturally.
AI Can Get You Most Relevant Images
If your site has annoying animations and visuals that are effective in its performance, you can easily use AI technologies to replace them. You can use online AI image generator tools such as IMAGEN by Google or DALLE2 to get your website's most relevant and attractive visuals.
The best part about using AI image generator tools is that you don’t need any design or artistic skills or professional help to get you unique images. You can get new graphics created or enjoy access to copyright-free images that align best with the nature or niche of your site.
Note that your site has no value without images, as it would not attract traffic. Gone are the days when only textual content was sufficient. Images and the right ones can help you significantly impact your website's engagement rate.
AI Empowers You to Improve Customer Support
Websites in 2024 need chatbots that can support users around the clock if they want to be on top of Google’s search results. In the past, chatbots were operated manually, or virtual assistants were required to assist users in landing on websites.
Today you can employ AI-powered chatbots on your site and provide 24/7 customer support, answer commonly asked questions, and help users navigate the website. These chatbots use NLP and other advanced technologies, which enables them to provide personalized and sentimental responses to the user on the other end.
Many resources, such as LandBot and Zapier, can help you create free chatbots for your website.