It is important to improve and upgrade your website regularly to enhance performance, and user experience, and keep it at the top of search results.
Manually improving a website is not a simple process because it requires expert skills, custom software development strategies, and a grip on SEO, and if you don't have these, you'll have to pay someone to do it for you.
Now what if you don’t have the skills or the budget to pay someone to update your custom website? Modern technology and tools can assist you in this endeavor.
Fortunately, several AI-powered free services are now accessible to assist you in improving your website. Continue reading this guide and learn the best tips and ways for website optimization using artificial intelligence.
Why Do You Need to Improve Your Website?
AI has been one of the the top technology trends of 2024, and having a grip over it is indispensable for staying ahead. Here are some reasons why you would need to update your website with the help of AI technologies.
1. Poor Navigation
Complicated navigation is one of the common reasons your website is not ranking at the top. To improve your website, you need to make sure that when a user logs onto your website, they can understand what it’s about and what they can do next.
2. Not Mobile Friendly
Poor navigation is not always the reason behind the bounce rate of your website. If your website is not responsive on small-screen devices such as mobiles, it will sink into the lower SERPs. This is major because most traffic on search engines today is from mobile users.
3. Annoying Visuals
There is no doubt that websites with visuals are more attractive and have better chances to rank on the top search results, but if your site has irrelevant or annoying visual elements, it will surely upset the audience.
4. Bad Content
Bad grammar, spelling, missing punctuation, and other readability issues can negatively impact your website's user experience. You must improve content quality and ensure originality to improve the website experience and reduce the bounce rate.
5. Lack of SEO
SEO or search engine optimization refers to the metrics set by the search engines for putting sites on the top results. If you have not optimized your website according to the search engine guidelines, it would be impossible to rank at the top and capture any audience.
6. Slow Loading Speed
One of the most important reasons to improve or update your website is if it has a slow loading time. If your site takes more than two seconds to load, it will not impress the users, and so it will be put down by the search engine.
Optimizing Your Website with the Help of Artificial Intelligence in 2024
There are tons of benefits to using AI for improving your website. You can enhance user experience, SEO ranking position, personalize your content, and do much more with AI. The section below discusses how modern technology can help you upgrade your site.
Revamp Your Website Design/Structure with AI
If your website structure is complicated or outdated enough to bore its target audience, it is best to get it revamped with AI tools. If you don’t have good custom development skills or want to hire someone to improve the design, you can use an AI-powered tool such as Wix ADI, Fire Drop, etc.
These popular solutions can easily help you optimize the design of your site and make it easier to navigate for even a non-technical user. Note that AI tools would assist you in modifying or improving your code, but this would also limit your control over the development process. So always smartly use these tools for restricting the site.
Personalize User Experience with AI
AI would provide information about your target audience, such as browsing habits and past interactions with your website. This information is crucial in updating your website according to the target audience's requirements.
Many AI-powered tools can offer suggestions about content and products that match the search intent of your target audience. You can change and personalize different aspects of your website to connect with your traffic personally.
This would help you improve the website and increase engagement rate and sales.
AI Enables You to Generate Fresh Content
Different AI generative tools like ChatGPT3 can help users create website content. If the quality of your content is not good enough or it is being flagged as plagiarized, you must replace it with fresh content.
You can prompt Open AI about the type of content you want for your site, and it will get new text for every section/webpage. The content generated by online tools is creatively written, engaging, and free of all sorts of human errors. This is because these tools employ natural language processing and machine learning algorithms.
This makes the new content sound natural and the same as if written by a professional writer.
AI Helps You Paraphrase & Recycle Old Content
If your website content has gotten outdated it is important to update it to target and engage the existing or new audience.
With AI-powered technologies, you don’t have to stress about doing research work and drafting from scratch. You can easily analyze and identify your top-performing content from previous listings or by spying on your competitors. You can borrow the best content for your website and get it paraphrased in different words.
You can use an online paraphrasing tool to recycle old content with a fresh perspective. This tool uses NLP, enabling it to understand the input content and fetch its context. Based on its understanding of input content, the tool can easily recreate ideas in different words.
The paraphrased content would always be unique, different from the original, convey the same ideas, and be free of grammatical errors.
We would also suggest you not completely rely on the content paraphrased by the tool and add value to it to improve the overall experience of your site for the audience.
AI Can Help You Target the Right Keywords
Many online AI-powered keyword research tools can analyze your site, understand your niche, and suggest the best keywords. Your website needs to have high search volume keywords if you want to show your relation to a certain niche.
Moreover, if you want to rank your site on the top search results, you need to add high search volume and non-competitive LSIs, also known as secondary keywords. Finding keywords for search engine optimization was quite impossible in the past, but today, you can complete this job within seconds with AI tools.
In addition, you can use generative AI tools and ask them to adjust selective keywords in the uploaded content naturally.
AI Can Get You Most Relevant Images
If your site has annoying animations and visuals that are effective in its performance, you can easily use AI technologies to replace them. You can use online AI image generator tools such as IMAGEN by Google or DALLE2 to get your website's most relevant and attractive visuals.
The best part about using AI image generator tools is that you don’t need any design or artistic skills or professional help to get you unique images. You can get new graphics created or enjoy access to copyright-free images that align best with the nature or niche of your site.
Note that your site has no value without images, as it would not attract traffic. Gone are the days when only textual content was sufficient. Images and the right ones can help you significantly impact your website's engagement rate.
AI Empowers You to Improve Customer Support
Websites in 2024 need chatbots that can support users around the clock if they want to be on top of Google’s search results. In the past, chatbots were operated manually, or virtual assistants were required to assist users in landing on websites.
Today you can employ AI-powered chatbots on your site and provide 24/7 customer support, answer commonly asked questions, and help users navigate the website. These chatbots use NLP and other advanced technologies, which enables them to provide personalized and sentimental responses to the user on the other end.
Many resources, such as LandBot and Zapier, can help you create free chatbots for your website.
Creating unique content and optimizing it with keywords is not the solution that gets you out of any ugly situation in the digital world.
To improve your website and its user experience, you need to get out of your comfort zone. It is true that website revamping and updating was a difficult task in the past, but not anymore.
Today, you can get help from AI-powered technologies and automatically improve your site's different aspects without wasting any time or human effort.
In this guide, we have explained how AI can help you optimize and improve your website.
We have also listed some of the reasons why you would need to improve your website, so if you still have a decade-old website that has not been updated or optimized according to the latest requirements of the search engine, stop wasting your time and resources and start taking help from AI while most of its services are free!