3. Asking your customer for product reviews
Asking customers to review your products is one of the valuable post-purchase engagement tactics. Today the digital world is all about consistent sharing of content; moreover, before purchasing any item, people want to see social proof of its authenticity.
Regardless of a customer's experience being good and bad with the product, there is a high chance they would want to share it with someone. So, what if you redirect all that review information to your ecommerce store? Doing so will boost the authenticity of your product which will further encourage new visitors to buy things from your site. Also, the presence of online reviews on your website will give helpful and relevant content to your e-commerce store, further helping you carry out needed improvements.
The best way to follow this tactic is by introducing a product/service review campaign. Once your customers receive your products, you can streamline sending order review requests through emails to your customers and also include the link of the products that respective customers have purchased.
However, never send the review request immediately after the customer purchases the product. Always let your customer properly experience your products first. Waiting for 7-15 days after product delivery would be the perfect time to send the requests.
Around 93% of buyers state that online reviews heavily influence their shopping decisions. So, integrate this post-purchase engagement method into your brand’s automatic email sequencing system. It will enable lead nurturing and help you bring in more conversions in the future.