Everywhere we go, we see folks with their eyes and hands glued to their smartphones. Some are scrolling through their social media, some are watching YouTube videos as they’re waiting for the bus, while others are busy looking at the latest items from their favorite online store.
Indeed, the world has gone mobile. In fact, there are currently 7.1 billion people mobile users globally, with the number expected to rise to 7.26 billion by 2022.
Because of this, companies are now prioritizing the mobile-first design approach Those who fail to adopt this strategy usually find themselves struggling to drive traffic and generate qualified leads, affecting their sales drastically.
Mobile usage is only going to grow over time, which means that your business will also grow if you use a mobile-first strategy. Not only it helps you stay relevant, but you get to provide a state-of-the-art experience to your audience.
If you’ve yet to incorporate a mobile-first design approach into your digital marketing efforts, now’s the time to start. Before we can convince you further, however, let’s first discuss what it is.