Modern gaming is one of the hot areas to market NFTs. This is because popular games like Fortnight involve detailed graphics and skins/clothing for their avatars.
This means you can create and sell NFTs in the form of digital pets, avatar skins, and other virtual items used in games.
NFTs are now mainstream, and the gaming industry is uniquely positioned to capitalize on these digital assets and profit from the craze.
People's pay for goods has changed dramatically in recent years. For example, you can now use Bitcoin to buy tickets to your favorite concerts or sporting events via NFTs.
No matter what type of event, seminars, trade shows, expos, etc. NFTs serve as virtual tickets.
Don't forget the compelling and unique content that the NFT will reflect, making it one of the best digital projects to attract your audience. You can also design NFTs for music or sporting events to get die-hard fans lining up for tickets.
While the fashion industry and NFTs may not look perfect, they could be a match made in heaven.
This is because the fashion industry is currently preparing to capitalize on the success of NFTs in the gaming industry.
Every company and entrepreneur wants more product pre-orders. Not only does this help with cash flow, but it's also an excellent way to gauge public interest.
An exciting example of how NFTs can be used in pre-orders is Gary Vaynerchuk. Gary Vee made a compelling proposition that NFT enthusiasts couldn't refuse.
What is his proposal? Well, for his latest book, Twelve and a Half, for every 12 you buy for a specific period, you'll get one of Gary's coveted NFTs.
The strategy was so successful that the pre-sale of his book caused the release date of his book to be pushed back by two weeks.
In the end, Gary sold 1 million books by using NFTs. It also marked a sales milestone for one of the most significant book pre-orders in 24 hours.
Support a good cause
It is no longer enough for one company to sell quality products at competitive prices. If a company wants to win the hearts of its customers, it must support worthy causes and give back to the community.
A reported 84% of millennials say they would prefer to support brands with strong values and offer transparency.
Since NFT has become a popular thing right now, many people use it as a new tool to enhance their business. Why should it be the NFT? It’s because NFTs provide a unique opportunity for each artist to promote true digital ownership of their art or work.
Moreover, NFTs also represent the authenticity of digital materials. You don’t have to worry there’ll be someone who claimed your work as theirs inappropriately. Additionally, in blockchain (where you can trade NFTs), you’ll always be able to know the original artist. Thus, people all over the world have been convinced to use this as a potential asset.
So, if you are wondering which ways NFTs can be used for digital marketing? I’ll suggest 5 ways.
- NFTs for enhancing product perception and brand identity
- NFTs as a digital touchpoint to connect with customers
- Pre-order the product
- NFTs to support a worthy cause
Below are some ways NFT can be employed in Digital marketing:
Maintaining and fortifying existing brands, products and customer relationships in the metaverse
How issuing branded crypto or NFTs work to create instant value for customers and extended potential value for investors
Growth potential for tokenized rewards point systems for brands that have unlimited value as opposed to prior customer reward systems with hard limits
The democratization of investments and how new customers/investors are looking to be a part of brand growth, often playing an active role as a brand advocate.
The new value proposition crypto and NFTs provide in a marketplace that transcends classes and serves as “unexplored” territory in an emergent economy
Secondary meta markets for products – e.g. “hard” production costs and real-world retail prices vs. scarcity and NFT add-on potential or virtual products
There are a few different ways that you can use NFTs for digital marketing, such as:
Create an NFT to represent your brand: You can create an NFT that represents your brand, which can be used as a marketing tool to promote your business. For example, you could create an NFT that contains your company logo or slogan.
Use NFTs to offer discounts and rewards: You can use NFTs to offer discounts and rewards to your customers. For example, you could offer a discount on a product or service if the customer buys an NFT from you.
Give away NFTs: You can give away NFTs as prizes or gifts to people who participate in your marketing campaigns. For example, you could run a contest where the winner receives an NFT.
Use NFTs to drive traffic to your website: You can use NFTs to drive traffic to your website by offering them as a freebie or as an incentive for people to visit your site. For example, you could offer an NFT to people who sign up for your email list.
Last November, Gary Vaynerchuk sold 1 million books in 24 hours by offering fans an NFT if they purchased 12 copies. This was such a brilliant marketing tactic that his publisher had to delay the book's launch to fulfill orders.
Whether you want to invite people into your country club or to join your membership website, NFTs can be used as membership tokens to show that an individual has the right to your exclusive get-togethers.
NFTs can be powerful brand awareness tools. Simply issuing a collection of NFTs could solidify your brand at the top of the mind of your target audience. One way to do this is to mint NFTs of your physical products. Nike and Coca-Cola have gone this route and it seems to be paying off.
NFTs can also be used to facilitate a closer connection between an artist and her fans. Musicians, actors, comedians, authors, photographers, and any kind of creator can issue NFTs that connect with fans and keep them interested in the artist's other creations.
NFTs can be used to transfer intellectual property rights, either temporarily or permanently. The purchaser may acquire the right to use a particular copyright or patent for a specific use case for a period or receive the right to reprint a piece of literature. Different NFTs can confer different rights and ownership of possession of that NFT could transfer those rights to the individual or business who can prove they acquired the NFT legitimately.
Proof of Purchase:
An NFT can be issued at the point of sale to prove a specific high-value item was purchased thereby proving ownership of the item.
This is a small list of ways NFTs can be used for digital marketing. There are countless others. Marketers are getting very creative with the use of NFTs in the digital marketing space and I believe they will someday be as commonplace as loyalty points. In fact, NFTs can be used to reward loyal customers in much the same way that free merchandise and product discounts are used.