“My biggest tip for email marketers is to use segmentation. It's amazing how effective it is, and it doesn't add much more time or effort to the process. I have a main list I'll send some offers and communications to, however I also segment my lists, Klaviyo makes this super easy with the connection to Shopify. If I'm sending out a weekend deal or 4rth of July Deal, I may hit my main list with an email like Huge Holiday Supplement Sale, however I'll also target say my pre-workout buyers with a subject line like 20% OFF Your Favorite Pre-Workouts. The open rates are substantially higher when you personalize an email to that buyers’ habits or past purchases.”
- John Frigo, Digital Marketing Lead at My Supplement Store
“The tip that's converted best for me is to segment and purge constantly. Your subscribers should never stay on one general list. They should be separated based on their interests, location, how often they engage with your content, etc. And you need to constantly prune your list because a lot of people will never open your emails. The longer you keep them on your list, the worst your conversion rate becomes. And the higher the chance that they'll just decide to tag your list as spam, which can get a strike against you with several mailing list services.
So always practice good list maintenance. I like to do it at least once a month, but I'd recommend every 2 weeks if you have a lot of subscribers.”
- Rex Freiberger, President and Managing Partner at GadgetReview
“The one thing that worked for me in email marketing is segmentation. There are many ways to do it and many more ways to segment your data. But the reason it works is it makes the content your readers are receiving relevant to their needs. Most websites, mine included, cover a range of topics. Not everyone would want to receive those. So, in order make sure people don’t unsubscribe because the content becomes no longer relevant, make sure you segment your email list.”
- Ariel Lim, Digital Marketing Consultant at Ariel Lim Consulting
“In email marketing, you need to get high open rates. Without opens, nothing else matters. You will not get clicks, replies, or anything else.
My tip to improve email marketing open rates is to analyze open rates. When I send an email to my list, I create a new segment based on those who did not open the email in the first 24 hours. Then I write a new subject line and first line of the email to entice those people to open the message. The body content of the email stays the same. This simple process generates more opens for your emails.”
-Bruce Harpham, SaaS Marketing Consultant at BruceHarpham
“My big magic email marketing tip?"
Segment your subscribers!
Segmenting your subscribers into different groups and setting up customized automation sequences for various audiences lets you get super granular and speak directly to different individual groups within your wider audience pool. For example, on our site, individuals who visit a page about puppies get a different opt-in form and are put into a different group specifically for puppy owners. They then get a 5-7 custom email automation sequence with tips on how to care for puppies, before getting added to my larger, more general automation sequence about dog care.
Using more customized emails has DOUBLED my open rates and click-through rates! And good news - most email marketing software has built-in segmenting tools, so this isn't hard to set up! “
- Megan Marrs, Founder of K9 of Mine
“One thing that really worked for email marketing for us was segmenting our lists immediately during signup. When someone wants to subscribe to our mailing list, we let them choose one or more categories that they are interested in. That way, they can immediately tell us what kind of content they want to read and we don’t have to send them any spam or unwanted sales materials. It takes just a little bit more work to get this done but the results are more than worth it. All of our metrics have gone up significantly ever since we started segmenting immediately at signup.”
- Dennis Vu, the CEO and Co-founder of Ringblaze
Use Subscriber's First Name in the Subject Line of their Email
“I’ve drawn on my 15-year experience to equip people to live on purpose. Part of that equipping is professional development, where I coach creatives and entrepreneurs in the digital space!
*The number one tip I tell my coaching clients is to use their subscriber's first name in the subject line of their email. *Using this tactic not only increases open and click-thru rates significantly but personalizes your brands message in a unique way. This can be implemented by utilizing the dynamic data or merge tags within your subject line.”
- Jenny Randle, a Speaker, Author and Ministry Founder of Freedom Creatives