Why Do You Need Data Visualization?
Shannon Rankin, an expert from the custom writing reviews site Writing Judge, explains it this way, “Data visualization is a process that allows you to better understand the data you have. In other words, it allows you to spot patterns, perform better analysis, make more informed decisions, set realistic objectives, and so on.”
This is precisely why you need data visualization. It’s one thing to have the data, but it’s a completely different thing to be able to use it effectively. By visualizing it, you organize it, structure it, analyze it, and assess it so much better than you would without the visualization. In a way, this process is yet another filter to help you get the most value out of the data you possess.
Moreover, data visualization works for different purposes. You can use it to analyze the market and your competitors, but you can also use it to analyze your target audience. You can also use data visualization to communicate data more effectively between the different departments of your business. In other words, it’s a way for your analysts to explain their findings to other specialists at your company that will, in turn, use these findings to inform their decisions and actions.