Keep SEO in Mind
“When scripting a podcast and producing it, it's important to keep SEO in mind because your text for the podcast will correspond with this. Whatever is in your podcast description will help your audience gauge whether they want to listen or not. If the text includes SEO keywords, you'd better be discussing that as part of your podcast's main theme. For example, "the best Bluetooth speaker" would be discussed and written in the exact same wordage - to help people locate the podcast and also tune in and pay attention when they're listening.”
- Lillian, From The Wired Shopper
“One way to use podcasts for SEO is to leverage your website. When it comes to SEO, you want people to consider your content as high-quality. If you use your website to show how other companies have shared your content, this can create that confirmation for new brands and writers. It could be all that’s needed to move your content from being a “maybe” to a “must have” in someone’s article. Remember that just because your podcast is an audio file, doesn’t mean you can’t use it to send more traffic to your website. After all, that is one of our main goals when it comes to creating content online.”
- Carla Diaz, Co-founder of Broadband Search
“Podcasting is a relatively inexpensive way to gain a new audience. It is easy to start up and publish. When you link up with other podcasters, invite guests on, or use a hosting site such as PodBean you can quickly create a much larger audience for yourself which means gaining more traffic to your site. Additionally, people who listen to your podcast may be intrigued to visit your site, so it can be SEO beneficial in both directions.”
- Laura Fuentes, Operator of Infinity Dish
“Every podcast platform and hosting service provides the content creator an area to provide the description of the show as an overall and of the episode treating each Episode as a Blog Article, using the correct Title, Description, Keywords, and adding URLs to your site and social media handle will add Value to your presence, website, and enrich your channels creating a Synergy between all channels. If your repurpose the content by dividing it into snippets, and sections, it will create a ripple effect throughout the search engines where it will propel the content to those searching for the same or similar terms/keywords as well as anything that relates to your current audience and guests, if any.”
- Mikel Martinez, Owner of Mikel Media