Gintaras Steponkus, Marketing Manager at Solidguides says,
“As per research, Linkedin is generating 80% B2B social media leads for many companies. As per LinkedIn stats, businesses make 46% of social media traffic to the company’s website from their platform.
With 690 million active users, the marketing solution is its fastest-growing segment that grew dramatically by 44% year-over-year 2020 Q1 stats. High user engagement can be understood by the fact that in Q1 of the current year, its session increased 22% year-over-year. By this growth pace, there is no doubt it will be the leading business source for 2020 and many years to come.”
Jason Davis, CEO of Inspire360 says,
“I believe the leading business source in 2020 is Linkedin. The blast and pray reach outs that used to work are not working as well anymore and the direct, authentic reach-outs are how we're getting results now. The easiest way to find and reach out to people based on their positions is by using LinkedIn.”
Jane Kovalkova CMO of Chanty says,
“In my opinion, LinkedIn is currently the best marketing platform for B2B marketing and it will stay that way in the months to come. Simply put LinkedIn lets you find a wealth of information about your potential customers and it’s all at your fingertips - just click on someone’s profile and message them. No matter what kind of business you sell to, LinkedIn is the ideal platform for to pitch your offer because people are now used to being sold to on LinkedIn.”
Adam Hempenstall, founder and CEO at Better Proposals says,
“It depends on the product you sell and the audience that buys your products. For our company and product, the number one business source is LinkedIn and I don’t think that will change in the future. We sell to small businesses and freelancers and they’re mostly on LinkedIn to find new customers and find ways to improve their business. In other words, they expect to sell and be sold to on LinkedIn. We have tried Facebook too but the leads we get from there are nowhere near as good.”
Bruce Harpham, from Bruce Harpham says,
“LinkedIn has emerged as one of the best marketing platforms in 2020 for three reasons. First, I find that the platform is focused on business and most people are making positive and relevant contributions. Second, LinkedIn has done an excellent job enabling content marketing by enabling videos, status updates, and publishing.”
Scot J Chrisman, founder and CEO at THE MEDIA HOUSE says,
“The way I see things now; I think the marketing platform that will be the leading business source in 2020 is LinkedIn. Not that I have anything bad to say about the other platforms, but I think it’s finally time for LinkedIn to shine. More and more professionals are updating their profiles on LinkedIn and as a result, more and more people are getting hired through this platform too. The best thing about this is that it is like the professional version of Facebook. You can be sure that you are in the sight of future employers while being able to share insights, articles, and other written stuff. Plus, you also get to learn from fellow professionals. Because of all these, I think LinkedIn will take the spotlight this year for business.”