ETL vs ELT: Key Differences, Benefits & Use Cases Explained
It's amazing to see how Data teams today are racing ahead - moving from traditional warehouses to cloud-native platforms, lakehouses, and real-time architectures. But in this rush,...
A leading commodity intelligence sector noticed something surprising: users were still copying data manually from dashboards into Excel for analysis. Despite having advanced tools, Excel remained their comfort zone.
To solve this, iFour built a custom Excel Add-in that connects directly to the platform. It brings live, authenticated, real-time market insights straight into spreadsheets.
No more copy-paste, no more delays. Just faster workflows fueled with automation and accuracy.
Impacts Observed:



Manual Work
Fewer Errors
Hrs. Saved Weekly
Faster Decisions
Data Accuracy
Our Netherlands-based client serves buyers, sellers, and traders across 85+ countries who rely on accurate agricultural market intelligence.
Industry: Agricultural Data & Market Intelligence
Geography: Global, headquartered in Amsterdam
Size & Operations:Founded in 2018, employs ~51–200 people, trusted by 2,000+ professionals, covering 75+ commodities with 3,000+ data series
Initial Approach & Where It Failed: Their Analysts relied fully on MS Excel for custom models. This makes the workflow slow, manual, and error-prone.
Why They Came to Us: For an AI-powered solution supporting automated analytics, real-time pricing forecasts and market insights across multiple agricultural sectors.






As adoption grew, so did operational friction. Teams struggled to keep up their analysis with the real-time market. Key challenges included:
Manual data export from dashboards into Excel increased errors and efforts.
Outdated insights quickly became stale, weakening decision-making.
CRM, dashboards, and spreadsheets operated in silos, making analysis harder.
Smart features existed in the platform, but users couldn’t leverage them easily.
They needed a way to unify these workflows - without changing the tools.
iFour built a custom, AI-based Microsoft 365 Excel Add-in that delivers real-time, authenticated market intelligence
- right inside Excel. Analysts stay in their natural workflow while eliminating manual processes.


(Technology Stack & Architecture)
The AI-based Add-in revolutionized how professionals build presentations:

iFour built an AI-powered Excel Add-in that delivers live market intelligence inside MS Excel. It eliminates the manual headache of copy-paste insights, making analysts stick to their familiar workflow forever.
Here's a glimpse of what it turned into.
So, that's how a Commodity Intelligence leader achieved full Excel Automation. To see how we modernize Office 365 Add-ins using Copilot AI, check this out.
iFour provided smooth rollout support, including installation guidance, user onboarding, and continuous assistance. The modular design ensures the Add-in can scale to new commodities, integrate additional APIs, and evolve with the client’s product roadmap.
Want to modernize your data integration: market data, CRM insights, or internal systems to Excel? Let’s connect and make it work smarter.


We encourage you to contact us with any questions or comments you may have.

Quick Summary A well-known global presentation consulting firm had a huge collection of high-quality PowerPoint templates and design assets. But they faced a major challenge in organizing, accessing, and monetizing them efficiently. iFour...
Quick Summary Many U.S. businesses face a common challenge: data being stuck in core systems, making analysis slow and frustrating. Exporting and matching versions takes time and often causes mistakes. This case study shows how iFour...
About Customer The customer is an Australian-based organization that provides substantial tools and advice to startups and mid-sized enterprises in order to help them expand their businesses. The firm has passionate individuals who are experts in resolving...
Quick Summary In Australia, payroll typically starts with gross pay and deducts to get net pay. But for small businesses, reverse-calculating gross from net can be challenging. This case study shows how...
While using Office Apps (Word, PowerPoint and Excel), you can save your file in one place at a time. However, you could possibly face data loss if uncertainties such as system crash, hard drive failure, etc. occur. Hence, you have to maintain proper backups...
Quick Summary Manual Excel tracking was the main problem for a US-based consulting company due to the operations heavily relying on high-stakes analysis and data-driven decisions. This was slowing teams down and creating unnecessary risks. iFour...
It's amazing to see how Data teams today are racing ahead - moving from traditional warehouses to cloud-native platforms, lakehouses, and real-time architectures. But in this rush,...
Think about the last time CTOs spent most of their time fixing old systems. Updates were slow, servers were expensive, and adding new features took time. Now, things have changed....
According to HackerOne, fixing a security issue after software is released can cost 30 times more than fixing it during development. Today, CTOs take a different approach. Shift...