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Independent landlords in the U.S. were losing money and visibility to big rental platforms that charged heavy listing fees. Renters, on the other hand, struggled with slow, complex search experiences.
This case study shows how a custom smarter rental solution solved their problem, making things smoother and transparent.
With this platform, landlords can list properties for free, renters can search without friction, and both sides save time and money.
The result:
renter inquiries
views/listing
faster occupancy
savings/month
referral rate
Our client is a U.S.-based startup serving independent landlords,
small property managers, and everyday renters who face challenges with high-cost listing platforms.
Industry: Real Estate & Rental Technology
Geography: United States
Size & Operations: Thousands of active listings across multiple U.S. states, supporting both individual landlords and small agencies
Initial Approach & Where It Failed: They relied on third-party platforms which used to charge steep subscription fees, prioritized paid promotions, and required repetitive manual updates. This made property visibility limited, workflows time-consuming, and renter experiences frustrating.
Why They Came to Us:
They wanted a free, scalable rental platform that eliminated listing costs, improved visibility, simplified workflows, and gave renters a seamless, transparent search experience.
Landlords and renters were trapped in workflows that weren’t working. The main hurdles:
Recurring Cost Burden: Big platforms charged subscription fees just to list properties - with no visibility guarantees.
Limited Exposure: Pay-to-play models forced landlords to spend more on promotions or risk being invisible in search results.
Manual Workflows: Updating listings across multiple sites meant repetitive, error-prone tasks for small property owners
Renter Experience: Lengthy sign-ups and slow search tools often caused renters to abandon the process mid-way.
Lack of Ownership: Landlords had little control over how their listings appeared or performed, relying entirely on third-party rules and algorithms.
We designed a zero-cost, web-based rental listing platform customized for the U.S. housing market.
The goal of this tool is to make things easier, more automated, and transparent for both landlords and renters.
For Sustainability
Ad Monetization Model: 100% free for users, with non-intrusive ads via AdPushup to keep the platform profitable.
SafeIngress was developed with enterprise-grade security protocols:
(Technology Stack & Architecture)
With SafeIngress in place, here is what UR Protection achieved:
The Rentdigs platform, built by iFour, has redefined the rental game for independent landlords and renters.
It eliminated the limitations of:
From paper to digital and reactive to proactive, it helped the client with free and automated visibility with faster occupancy.
Want to empower your real estate business with custom and scalable solutions? Partner with iFour, a leading .
The platform was delivered using an agile rollout approach:
We encourage you to contact us with any questions or comments you may have.
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