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The increasing adoption of augmented reality in Instagram and its impact on your brand


If your brand has a business account on Instagram, you know how effective Stories are to engage with your audience. More than 520 million accounts IG Stories in 2019 regularly. 70% of that audience came from the 18-30 age group. The interactive features of Stories, AR filters, questions, and polling are great ways to amplify your engagement. Table of Content 1. Dynamism and diversion 2. Shopping with AR 3. The best AR filters 4.The new-look Although augmented...

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