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MakeMyTrip and Goibibo Merger


India is seen as next big internet market owing to digital revolution, economic growth and potential market strength. MakeMyTrip and Goibibo join hands to become a market leader in travel industry of Indian online travel segment.  (IndiaTimes, 2016) views this as a potential move to grab Indian market and tighten its grip over the market that MakeMyTrip already enjoys 35% stake. About MakeMyTrip MakeMyTrip is a travel company operating through online booking portal –...

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